PokerStars and Red Bull Racing have forged a new partnership.
Terms of the deal, which comes ahead of the 2022 Formula One season, were not disclosed. The deal, announced Friday, is for at least two years, according to an announcement.
PokerStars will get its logo on race suits, as both parties believe that they have “audiences who share similar passions and interests.”
“Following last year’s blockbuster Formula One season, I am delighted to kick off 2022 by announcing PokerStars as a new partner,” Red Bull Racing Team Principal and CEO Christian Horner said.
“In our sport we see constant evolution, not only applied to the cars but also to new technologies that are focused on reaching the sport’s global fanbase to provide new and interactive experiences for them to enjoy. We are pleased to welcome PokerStars to the Team as F1 enjoys a period of growth in new and existing territories and look forward to getting the 2022 season underway together.”
Flutter, the parent company of PokerStars, said that the deal is “an ideal fit” for PokerStars.
“Part of our vision for PokerStars is to create the world’s most epic casino,” Dan Taylor, Flutter CEO, said. “Red Bull Racing’s phenomenal success is built on their bold, innovative, and passionate ethos, which has led to incredible success both on the track and in becoming one of the world’s most popular sports brands. We’re looking forward to working with the Team and sharing further developments as the 2022 season approaches. We wish the Red Bull Racing team all the best for their new campaign.”