888poker ‘Made to Play’ Campaign Wins EGR Marketing and Innovation Award
888poker’s Made to Play’ campaign hasn’t just been a hit with poker players, it’s won industry recognition at the EGR Rewards. These annual awards recognise the most innovative and creative operators in the online gaming world. The ‘Made to Play’ campaign which was made up of freerolls, daily spins and gift drops to accompany the launch of the new state-of-the-art software Poker 8 won in the ‘Poker Marketing Campaign’ category.
“This win is a true industry endorsement and testament to the hard work and dedication of the 888poker team,” said Elad Nir, VP Head of 888poker. “Alongside the launch of our fantastic new Poker 8 product, this campaign has brought a fresh and modern approach to the world of online poker, from the highly entertaining commercial and media activity to the exciting CRM campaign that placed our players in the centre.”
Entain Group Net Gaming Revenue Up 42%
Entain Group have reported strong numbers for H2, with net gaming revenue up 42 per cent in Q2 representing a “solid set of results” according to Neil Shah, Managing Director at leading investment research and consultancy firm Edison Group. Total group net gaming revenue also rose 11% to approximately $350m, with an increase of 28% in online performance.
“Sports betting in particular saw notable growth of 55% as pandemic restrictions lifted and professional sports activity returned to our screens,” said Shah. “The Group’s H1 performance was largely driven by increased momentum in Q2, which saw a total NGR rise of 42% thanks to strong performance in global markets excluding Germany, which the company noted is still feeling the impact of regulatory changes.”
Shah stated that the company is in “good staid to maintain momentum”.
“The announcement that the group will be doubling its investment into in-house games studios signals a commitment to strategic expansion. Investors will find confidence in the group’s expectations that FY21 EBITDA will be ahead of current consensus in the range of £850m – £900m.”