American casino operator Wynn Resorts Limited has announced the signing of a deal that will see its WynnBet mobile-friendly sportsbetting innovation cooperate with the Cincinnati Reds franchise of Major League Baseball (MLB).
The Las Vegas-headquartered firm used an official Tuesday press release to declare that the partnership is to involve the pair collaborating on ‘marketing efforts’ for the remainder of the current professional baseball season in an attempt to introduce the iOS and Android-enabled WynnBet service to sportsbettng aficionados in the nearby state of Indiana.
Wynn Resorts Limited described its WynnBet advance as ‘an ultra-intuitive and highly responsive interface’ that has been licensed in Indiana since March to give fans of sports wagering in ‘The Hoosier State’ access to ‘hundreds of sportsbetting options’ covering action from a wide range of sports including the MLB. The company stated that the innovation is moreover available to punters in the states of New Jersey, Virginia, Tennessee, Colorado and Michigan and holds similar alliances with the Memphis Grizzlies and Detroit Pistons franchises of the National Basketball Association (NBA) while serving as an ‘authorized gaming operator’ for the National Association for Stock Car Auto Racing (NASCAR).
One of the oldest franchises in baseball, the Cincinnati Reds plays its home games at the 42,000-seat Great American Ball Park, which is located a mere 24 miles from the border between the states of Ohio and Indiana, and is to now moreover have its trademarks and logos utilized by WynnBet. The historic National League side won the last of its five World Series titles in 1990 and was last season involved in the playoffs for the first time in seven years courtesy of a wild card berth.
Wynn Resorts Limited proclaimed that the alliance with the Cincinnati Reds is to furthermore involve the pair utilizing their ‘robust marketing assets’ in order to create and launch ‘co-branded promotional offers for sportsbetting enthusiasts’ that are to be made available on an exclusive basis to WynnBet users in Indiana. The firm went on to assert that these campaigns will soon be announced and encompass the chance for aficionados ‘to receive Reds game tickets and team memorabilia’.
Read a statement from Wynn Resorts Limited…
“In recent months, WynnBet has taken significant steps to strengthen its position as an industry partner of choice, securing marketing collaborations with several high-profile sports franchises. In conjunction with Wynn Resorts Limited’s acquisition of BetBull Limited in 2020, WynnBet provides highly social sportsbetting technology and one-of-a-kind experiences so that wagering and winning can be a celebrated and shared experience.”