Relax Gaming gains footing in Romania via new MagicJackpot partnership content agreement


After recently unveiling the latest addition to its Silver Bullet programme, Relax Gaming has now entered into an agreement to provide its portfolio of proprietary and aggregated content to Romanian operator MagicJackpot, further expanding its presence in the Balkan country.

Under the deal, the Superbet Group brand will now be able to offer the B2B multi-product provider’s entire library of award-winning titles, including Money Train 2, the amped-up sequel to the 2019 original; Iron Bank, its CasinoGrounds collaboration; and the Middle Ages hit, Templar Tumble.

Additionally, MagicJackpot will be privy to Relax’s extensive range of curated aggregated content, with titles from top-tier developers like Big Time Gaming (BTG), Wazdan, Playson, ReelPlay, and 4ThePlayer among many other third-party studios that benefit from the speed to market of the Finnish provider’s distribution programs.

Right content for market:

Chief Product Officer for MagicJackpot, Andre Swedberg explained that in order to maintain the company’s position at the forefront of its domestic market, the right content for its product offering is required, and “Relax’s proposition delivers that.”

The CPO went on to say…

“We’ve been impressed with the variety and quality of the gameplay experiences from Relax and we’re confident that this agreement will go a long way to further consolidate our online presence.”

Key region:

The new partnership with MagicJackpot, a brand of Bucharest-headquartered sports betting and gaming company Superbet Group, is an important step in the provider’s global growth strategy, after recently securing deals with local operator Platinum Casino in July 2020, followed by its launch with another prominent Romanian operator, Princess Casino, in August.

Relax Gaming‘s exposure in the southeastern European country has advanced significantly since becoming one of the first suppliers to be granted a license there back in 2016. Moreover, it demonstrates the draw of its portfolio with leading operators in their local jurisdiction.

With that in mind, Chief Commercial Officer for Relax Gaming, Daniel Eskola said in the company press release

“The Romanian market has enjoyed rapid growth in recent years so it’s important for us to build on our involvement there.

“This deal with the country’s leading operator is exactly the kind of partnership that will help us achieve our aims in the market.”

Booming business:

Founded in March 2010, Relax Gaming has offices in Finland, Estonia, Gibraltar, Malta, Serbia, and two in Sweden, while currently offering its numerous partners in excess of 2,000 online games, which feature premier slots from its in-house studios, as well as an extensive collection of aggregated content via its Powered By Relax and Silver Bullet partnership programs. The latter recently welcomed Malta-based development house Print Studios into the fold.

Relax Gaming has been the recipient of multiple awards, having recently celebrated “Casino Content Supplier” at the 2021 edition of the EGR Awards held in February, as well as “Casino Software Sullpier” at EGR B2B Awards 2020.





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