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Pragmatic Play increases presence in LatAm region via new agreement with Grupo Cordialito in Venezuela


In the latest in a string of similar deals, Pragmatic Play has increased its footprint in South America after entering into a content agreement with Venezuelan operator Grupo Cordialito.

One of the largest operators in the South American country, the sports betting and iGaming company’s new partnership will see it gain access to the leading multi-product content provider’s entire slots stable, including recently released hits Joker KingEye Of The Storm, and the 200,704 ways to win mystical adventureMadame Destiny Megaways.

Key goal:

Additionally, the operator will also access the online casino software developer’s leading live casino products, as well as its virtual sports offering.

Chief Business Development Officer for Pragmatic Play, Yossi Barzely used a company press release to comment on the recent tie-up, saying they are “delighted” to partner with Grupo Cordialito and are “excited to start a long and fruitful relationship together.” The exec explained that expanding in South America is “naturally a key goal” and is in keeping with its “commitment to partnering with leading operators in major nations across Latin America.”

LatAM hub:

The leading content provider to the gaming industry has grown significantly in the region, with the first anniversary of its new Latin American hub opening in Argentina in June 2020. Pragmatic appointed former global business development manager for Patagonia Entertainment, Victor Arias, as it prepared for the expansion. Since then, the Malta-based company has inked deals with a multitude of top-tier operators across the continent.

Immediately after establishing the hub, the supplier took its award-winning slots portfolio live with Dominican Republic operator SuperBets in July 2020,  which was followed by similar deals with Universal Race, Betmotion in Brazil, Luckia in Colombia, BGO for Parley.com.ve, and many more. Most recently, Pragmatic Play signed a content deal with Peruvian operator Aposta365.

Also commenting on the new tie-up, Chief Executive Officer for Grupo Cordialito, Javier Lopez said Pragmatic’s offering was “perfectly suited” for its business needs, and with its extensive portfolio across multiple verticals, their players “will enjoy content regardless of their tastes.”

Slots launch:

The partnership deal follows the launch of Fishin’ Reels, the developer’s new, 5-reel, 3-row, 10 paylines fishing-themed video slot, reminiscent of Reel Time Gaming‘s (RTG) classic 2014 releaseFishin’ Frenzy. Pragmatic’s third release of the month joins recent hits Joker KingEye Of The Storm, and the 200,704 ways to win mystical adventureMadame Destiny Megaways, adding to its growing portfolio of slots.

At the same time, the company partnered with British iGaming operator BetVictor, for its suite of bingo games, including its mobile-first game, Bingo Blast, and the soon-to-be-released Reels Room, which will go live on the prominent UK operator‘s platform in Q1.





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