Pragmatic Play continues European expansion via multi-vertical content deal with Bulgarian operator efbet


In a move that further increases its presence throughout Europe, Pragmatic Play has inked a content supply agreement with the leading gambling company in Bulgaria, efbet.

Courtesy of the new partnership, customers of the Sofia-headquartered company, which offers sports betting and casino-type games in both online and land-based locations, now have access to the multi-product content provider’s portfolio of premium slots while its live casino products launch with the operator is forthcoming.

“Pragmatic Play’s products need no introduction.”

Multi-vertical deal:

Established in 2006, efbet is present across Bulgaria, Romania, Serbia, Spain, Italy and Curaçao and will benefit from Pragmatic Play hits such as the 6×5, pays anywhere, tumbling video slot Sweet Bonanza; along with Pragmatic Play’s first Megaways-powered slot, Great Rhino Megaways, made possible via a license from Australian online casino games developer Big Time Gaming (BTG); and the more recently-released Ancient Greek-themed underwater adventure, Gates of Olympus.

Moreover, the Malta-headquartered provider’s rapidly-growing suit of live dealer products, including roulette, baccarat, and its most recent release, ONE Blackjack, will go live with efbet from next week, according to the press release.

Pleased to be supplying its newest partner with multiple verticals, Pragmatic Play Chief Business Development Officer Yossi Barzely said…

“Our slot offering continues to grow at an impressive rate, while our Live Casino products have gained fans all over the world and we can’t wait to work with efbet to extend that reach further.”

The new partnership sees the online casino games developer further increase its footprint across Europe, with its expansion strategy “paying dividends across its global estate.”

Also commenting on the content agreement, an efbet spokesperson expressed the firm’s delight in taking two of the developer’s product ranges live across Europe, and said that “By adding a wealth of content to our platform through a simple integration, our players are now “spoiled” for choice with Pragmatic Play’s offering.”

South America growth:

Owned by Gibraltar-based private equity firm IBID (Internet Business Investment and Development) Group, Pragmatic Play’s latest deal closely follows a similar content agreement with Venezuelan operator Grupo Cordialito. The deal which further expands its footprint in South America, also sees its complete collection of slots, as well as its live casino products and virtual sports offering, go live with the sports betting and iGaming company.

Slots action:

Also making a splash this month, the developer’s recently released video slot Fishin’ Reels launched on March 10, bringing with it five transparent reels and two exciting extra spins options, Reel ‘Em In and The Big Catch, and a 1,200x max win.

Fans can also expect Pragmatic to drop its brand new Asian-themed video slot, Temujin Treasures, on March 18! Based on Mongolian warrior-ruler Genghis Khan, the high volatility game comes complete with fortune wheels, firecrackers, wild transformations, extra spins, and jackpots.





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