Genius Sports Group Limited agrees B.League partnership in Japan


Digital sports content, technology and integrity services provider Genius Sports Group Limited has announced the signing of an agreement that is to see it supply live statistics and video insights from Japan’s B.League professional basketball organization.

The London-headquartered firm used an official press release to explain that the multi-year alliance will allow basketball players, coaches, administrators and fans in Japan to enjoy unrivalled access to official play-by-play data and video information from the over 1,000 games regularly contested by the 36 teams comprising the league’s top two divisions.

Comprehensive cooperation:

Genius Sports Group Limited stated that the new partnership is to involve B.League sides utilizing the International Basketball Federation’s LiveStats real-time data collection advance to capture a range of advanced play-by-play statistics to ‘power box scores, shot charts and data-driven analytics tools.’ The company stated that this content will subsequently be supplied to teams as well as its own ‘broadcast and media partners’ in order to improve fan experiences ‘across multiple platforms.

Safety slant:

Established in 2016 via the merger of two professional forerunners, the B.League has moreover granted Genius Sports Group Limited the exclusive rights to capture, distribute and manage this data using the British innovator’s Bet Monitoring System, which features a plethora of tools that have been designed to help safeguard basketball in Japan from threats associated with match-fixing and betting-related corruption.

Global grant:

Genius Sports Group Limited pronounced that all of this is to be complemented by the use of its GeniusLive streaming solution to broadcast a comprehensive selection of B.League contests in real-time so as to allow the basketball organization to extend its reach and ‘attract new fans around the world.’ The firm declared that it additionally intends to cooperate to implement ‘a new rights enforcement program’ in hopes of removing unauthorized collectors ‘to help protect the value and integrity of its official data.’

Meaningful metamorphosis:

Thomas Klingebiel serves as the Asia-Pacific Commercial Director for Genius Sports Group Limited, which recently inked a similar deal with the United States’ National Football League (NFL), and he used the press release to proclaim that the new arrangement will permit the B.League ‘to control its live data and video content’ as part of an effort to transform ‘how audiences around the world interact with every play.’

Read a statement from Klingebiel…

“Amidst the huge challenges that sports have faced over the last twelve months, rights holders are looking for innovative platforms to reconnect with fans and generate new revenue streams. We’re thrilled to be working in partnership with one of the premier basketball leagues in Asia and look forward to facilitating the next stage of its digital transformation.”





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