In the United States and the BetMGM retail and online sportsbetting brand has announced the signing of a deal that is to see it serve as an authorized gaming operator for the Professional Fighters League mixed martial arts organization.
The Jersey City-headquartered sports wagering enterprise used an official Wednesday press release to detail that the new arrangement will allow mixed martial arts fans to utilize its mobile-friendly sportsbetting service to place bets on Professional Fighters League events beginning with the PFL4 extravaganza being held later today from the Ocean Casino Resort in Atlantic City, New Jersey.
BetMGM was born via a July of 2018 partnership between American land-based casino operator MGM Resorts International and British iGaming behemoth Entain, which was formerly known as GVC Holdings. The brand stated that the alliance is to moreover give it the ability to utilize ‘logos and marks as well as VIP events’ from the Professional Fighters League and offer a range of ‘unique promotions’ themed around the planet’s second most popular mixed martial arts organization.
Matt Prevost serves as the Chief Revenue Officer for BetMGM and he used the press release to disclose that his enterprise can already be enjoyed by sportsbetting aficionados in ten American jurisdictions including Michigan, New Jersey and Virginia and has plans to substantially increase this reach before the end of the year. He moreover pronounced that the iOS and Android-enabled sports wagering service is to kick-off its relationship with the Professional Fighters League by offering real-money punters the chance to take advantage of a complimentary PFL4 wager.
Read a statement from Prevost…
“The upcoming Professional Fighters League slate is phenomenal and we look forward to offering fans exciting opportunities to get in on the action with unique Professional Fighters League promotions on BetMGM.”
For his part and Peter Murray, Chief Executive Officer for the Professional Fighters League, proclaimed that his organization already held relationships ‘with industry-leading brands’ including the likes of Anheuser-Busch InBev and Geico and offers its events via ‘leading broadcast and streaming outlets’ to viewers in some 160 nations around the world. He went on to assert that the deal with BetMGM is all part of a plan to continue the acceleration of the mixed martial arts brand’s ‘global expansion’ as it persists in adding ‘world-class talent.’
Murray’s statement read…
“We’re excited to partner with BetMGM to evolve our premium betting experiences for the millions of passionate sports fans across the country ahead of PFL 4 on June 10. Our fighters are facing win-or-go-home matchups in the remaining regular season events and expanding our sportsbetting offerings delivers another thrilling component to our league.”