LAS VEGAS (July 13, 2021) – Las Vegas casino goers looking for a seamless marker experience are in luck. The iconic Ellis Island Hotel Casino & Brewery launched Marker Trax 3.0 property-wide on Saturday, July 10.
At its core, Marker Trax is a first-of-its-kind, regulatory-compliant and cashless alternative to the traditional casino marker. In addition to convenience for players, the technology reduces the risk of issuing advances for properties and is easy to integrate into existing casino operating systems. Marker Trax was developed and ultimately patented by the CEO and founder of Ellis Island, Gary Ellis.
“This launch is a true testament to how much I – and we, as a property – believe in this innovation,” said Ellis. “Our guests will see that we are celebrating this milestone – not only because it marks a seismic shift in technology here on-property, but this is only the beginning of incredible things to come for Marker Trax.”
The property successfully completed a trial run utilizing Marker Trax in December 2020. Ellis Island guests who signed up as a result of the trial or other testing were given early access to the technology and guests were encouraged to visit the property’s enrollment center for assistance with enrolling and/or answering any questions about Marker Trax.
Version 3.0 of Marker Trax boasts a refreshed look and feel, new user-friendly player dashboard, new mobile app and, for casino operators, a new dashboard allowing for player analysis and reporting.
The Ellis Island launch comes on the heels of the late-June announcement that Marker Trax has entered a partnership with Sightline Payments, offering a credit option for sports wagering and online casinos, within Sightline’s Play+ mobile app. The credit option will be available for Play+ sports wagering and online casinos starting with selected casino partners.
About Marker Trax
Marker Trax is a cashless, digital alternative to a casino marker. The product is the first of its kind to offer regulatory-compliant casino marker technology that takes the risk out of issuing advances. Developed and patented by the company’s founder, Gary Ellis, in 2018, Marker Trax makes for a more efficient gaming experience for players. The application process allows players to be scored and given access to their markers in minutes. Marker Trax integrates into casino operating systems, allowing for easy start-up and player tracking. More information about Marker Trax can be found on the company’s website at www.markertrax.com.