WynnBET has launched online sports betting in Tennessee, the sixth state in which the company offers its mobile wagering product. [Image: Shutterstock.com]
Sixth state launch in the US
Wynn Resorts has announced that its WynnBET mobile sports betting app is up and running in Tennessee. The app launched late last week after the company obtained approval from the state’s Sports Wagering Committee. With the launch, a new marketing collaboration between the sports betting brand and the NBA’s Memphis Grizzlies can officially begin.
WynnBET is now live in six states
With Tennessee added to the roster, WynnBET is now live in six states. The company already offers online sports betting in New Jersey, Michigan, Colorado, Indiana, and Virginia.
WynnBet mobile betting with the Grizzlies
Back in February, Wynn Resorts announced the signing of a multi-year marketing deal with the Memphis Grizzlies. The deal will see WynnBET promote high-impact experiences for fans. The platform will add digital and broadcast programs of the team, including Grind City Media.
Cross-promotional campaigns will be used to increase the digital footprint of the franchise via social media, mobile apps, and online.
The collaboration will begin this month with fan-facing activations during Grizzlies home games. On May 10, 11, 13, and 14, fans at the FedExForum will find WynnBET on site along with the debut of the brand’s touring vehicle. This unique vehicle is a custom-built mobile experience that will travel the country to host events and appearances.
Memphis Grizzlies and FanDuel
For the Memphis Grizzlies, WynnBET is not the team’s only partner. In November 2020, the Grizzlies signed a deal with FanDuel, choosing the company as its official wagering partner. The multi-year deal includes sports betting and daily fantasy sports.
Benefits of the deal include FanDuel gaining access to marks and logos of the NBA team. The sportsbook can also post signage in the FedEx Forum and market its brand online, on television, and on radio.