Vegas to Welcome Back Global Gaming Expo in Oct 2021

After a one-year in-person hiatus, gaming trade show Global Gaming Expo is ready to return to Las Vegas at the Sands Expo and Convention Center (pictured above) in October 2021. [Image: Shutterstock.com]

G2E gets the green light

Las Vegas is slowly returning to normality following the COVID-19 pandemic. With once-empty casinos finally open at full capacity, the US gambling capital is ready to also welcome home its largest gaming trade show.

The Global Gaming Expo (G2E) confirmed in a statement on its website Tuesday that it will return to Las Vegas between October 4-7 2021. Later that day, the event’s official Twitter page posted to publicize the news:

The trade show went virtual last year as a result of the pandemic, but it will return this October in full force in the Sands Expo and Convention Center at the Venetian. Event organizers cited evolving state and local guidelines as one reason for the comeback, with Clark County able to lift all coronavirus restrictions Tuesday.

we are beyond thrilled to come together this October for the industry’s hallmark event.”

Commenting on the news, Korbi Carrison, G2E event director, said: “For over 20 years, G2E has been the leader in uniting the global community and we are beyond thrilled to come together this October for the industry’s hallmark event.”

A world-famous show

As the largest gaming trade show in the world, G2E regularly welcomes around 27,000 industry professionals through its doors. In addition to its series of educational conferences, the event boasts a trade show floor on which gaming suppliers display their latest products. The last event in 2019 featured more than 400 exhibitions.

The show is the result of a collaboration between the American Gaming Association (AGA) and Reed Exhibitions. In a Twitter post this week, AGA president and CEO Bill Miller described the return of conventions as “essential to the next phase of gaming’s recovery”:

In order to assess levels of interest in the event’s return, G2E organizers completed a study in May. The research found that eight out of ten respondents were either very or somewhat likely to attend the Vegas show, while 93% said they had a strong or moderate need to attend in person.

Vegas on track to recovery

While the return of events such as G2E is one sign that Vegas is resuming some degree of normality, the market’s gaming revenue has also painted a clear picture of gradual recovery over recent months.

the state’s casino revenue surpassed $1bn again in April

In March, Nevada casino revenue topped $1bn for the first time since the pandemic began, with the Las Vegas Strip driving much of this growth. Although taking a slight 3% dip month-on-month, the state’s casino revenue surpassed $1bn again in April. Downtown Las Vegas casinos hit an all-time monthly win record in the same period, amassing $76.2m.

The tourist-reliant Las Vegas market is still a long way from a full recovery however, in part due to a lasting impact on travel numbers. For the month of April, the number of people visiting Vegas was down 27% in comparison with 2019, according to data from the Las Vegas Convention Center.

As reported by Forbes, Colin Mansfield, a Fitch Ratings analyst, said “the summer is shaping up to show strength” in Las Vegas. He added that he doesn’t expect the market to fully recover until 2024.

Other conventions return

G2E is not the only convention that intends to return following a brief COVID-19 hiatus. Gaming trade shows have announced plans to reopen their doors elsewhere in the world.

conferences, networking events, and 18,000 square meters of exhibition space

The SBC Summit Barcelona conference and exhibition will open at Fira de Barcelona on September 21 this year. The event will feature conferences, networking events, and 18,000 square meters of exhibition space. 

Taking a more cautious approach, SiGMA Europe will wait until November to open its doors in Malta. Meanwhile, ICE London will return to the ExCel in the English capital from February 1 next year.

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