Evolution has launched a Barstool-branded live casino game studio in New Jersey that will cater to the operator’s online casino audience. [Image: Shutterstock.com]
The latest iteration of this partnership
Evolution has launched a dedicated live casino studio in New Jersey for Penn Interactive and its Barstool Sportsbook & Casino platform in the state. The studio will be a part of the leading live casino game supplier’s existing production facility in the Garden State. Evolution announced the launch via Twitter on Thursday:
Penn Interactive is a wholly-owned subsidiary of regional gaming company Penn National Gaming. This subsidiary uses the Barstool branding for its sports betting and online casino offerings across the country.
This announcement marks the latest integration of Evolution’s live casino games into the Barstool brand. The Barstool online casinos in New Jersey, Pennsylvania, and Michigan have already been offering live casino games from Evolution. However, this will be the first time that fully-branded Barstool live dealer games will be playable.
Welcoming the launch
Evolution’s North America commercial director Jeff Millar welcomed the continuing relationship with Penn Interactive. He said: “We have worked together to create a bespoke dedicated Live Casino studio, completely customised to Barstool’s brand and look-and-feel.”
Penn Interactive head Jon Kaplowitz also commented on the new dedicated live casino studio, speaking about Evolution’s ability to quickly deliver high-quality online casino products to market. He said: “We are especially excited about the development of the custom Barstool-branded studio, which allows us to further utilise the broad array of media talent at Barstool Sports and provide our customers with yet another differentiated gaming experience.”
make playing games like blackjack and roulette feel much more realistic
Live dealer casino games have become massively popular around the world as they make playing games like blackjack and roulette feel much more realistic. Evolution has been the standout leader in this market. For the second year running, it won the Digital Industry Supplier award at the Global Gaming Awards for its efforts in this sector.
Continued North America rollout
Evolution-owned NetEnt is also now providing online slot games to the Barstool Sportsbook & Casino in Pennsylvania, New Jersey, and Michigan. These games will become part of the Barstool online casino offering in West Virginia later in 2021, pending regulatory approval. NetEnt is one of the biggest developers of online slots games, acquired by Evolution last year as part of a deal worth about $2.1bn.
The Red Tiger game studio also falls under the Evolution umbrella and will be providing online slots titles in the final quarter of the year to Barstool online casinos in Pennsylvania, New Jersey, and Michigan.
Evolution is busy with its expansion across the North American market. In addition to its live casino studios in the United States, it also has a facility up and running in Canada. On Wednesday, it announced a new agreement with the Super Group-owned Betway brand in the US. This deal will see Evolution provide live casino games to Betway’s online casinos in Pennsylvania and New Jersey. The live casino game supplier already has relationships in place with numerous other operators in the US market.