Online gambling operator Betway has signed new partnership agreement with NBA’s Cleveland Cavaliers. [Image: Shutterstock.com]
The National Basketball Association’s (NBA) Cleveland Cavaliers have signed a new partnership deal with Betway. The agreement will see the Betway brand prominently displayed at the Rocket Mortgage Fieldhouse, the team’s home.
The Cavaliers posted about the new deal via Twitter:
The team will display broadcast-visible signage during home games at the arena. The brand will also be featured in the out-of-bounds area of the basketball court.
Cleveland Cavaliers integrated marketing campaign
The agreement includes an integrated marketing campaign that will see the Betway brand promoted via the team’s social and digital channels. Because Ohio is a state that has yet to legalize sports betting, Betway plans to introduce a new free-to-play game.
Fans will have access to “Betway Big Pick,” a new game that can be played each week during the season. The game will feature cash prizes for those who have the best picks.
Cleveland Cavaliers senior vice president of global partnerships Shelly Cayette stated the team is thrilled to add Betway to the Cavaliers family. The Cavaliers are proud to have partnered with Betway to boost their presence in the Cleveland market through the team’s global fanbase.
plans to support the Cleveland Wheelchair Cavaliers
As part of the deal, Betway will be the presenting partner for CavsHQ, the team’s show featured on Fox Sports Ohio, next season. The official Cavs App will also include the Betway brand. In addition, the operator plans to support the Cleveland Wheelchair Cavaliers.
The Cavs deal comes shortly after Betway signed a sponsorship agreement with the Miami Open. As part of the agreement, the event will highlight the Betway brand during the men’s and women’s matches via digital and courtside advertising.
Launching in the United States
Betway is currently working on deals with major sports organizations as it prepares to launch its products in the United States. In February, the company signed a co-branding licensing deal with Digital Gaming Corporation (DGC) in which the two operators will team up to offer online casino and sports betting services.
The brand will operate as DGC Betway and offer in-play sports betting, pre-match options, and more on major US and European sports leagues. Betway will base services on each state, centered on the type of gambling permitted.
Betway will work with DGC to launch online gambling services in ten states initially. The company should expand services as more states legalize iGaming.