‘They think they’re bigger than the music’: Pete Waterman explains why Little Mix are finished


Pete Waterman said on Saturday that he believes Little Mix think they’re ‘bigger than the music’  as he stated there will ‘always be friction’ between them while explaining why they’re doomed.

The record producer, 74 – who created the talent competition Pop Idol in 2001 – believes they won’t last long following Jesy Nelson‘s departure, as he noted the demise of the Spice Girls after Geri Halliwell left.

He also praised Simon Cowell for creating supergroups on his now-defunct talent show, The X Factor, while admitting that a lot of these TV pop bands have a shelf life. 

Honest: Pete Waterman said on Saturday that he believes Little Mix think they’re ‘bigger than the music’ as he stated there will ‘always be friction’ between them while explaining why they’re doomed

Pete explained to The Sun: ‘The girls themselves became more important than the records because the marketing machine takes over.

‘And if you’re fighting for your place in that band, it becomes a battle of attrition for who’s got the most publicity. And then one of them leaves, like Geri Halliwell did.

‘It’s the trap most of these types of bands fall into. The girls think they’re bigger than the music they create and the band fails.’

Pete believes the end is in sight, particularly after Jesy left Little Mix in 2020.  

Backlash: The record producer, 74, believes the band (pictured) won't last long following Jesy Nelson's departure, as he noted the demise of the Spice Girls after Geri Halliwell left

Backlash: The record producer, 74, believes the band (pictured) won’t last long following Jesy Nelson’s departure, as he noted the demise of the Spice Girls after Geri Halliwell left

Wow: He also praised Simon Cowell (pictured) for creating supergroups on his now-defunct talent show, The X Factor, while admitting that a lot of these TV pop bands have a shelf life

Wow: He also praised Simon Cowell (pictured) for creating supergroups on his now-defunct talent show, The X Factor, while admitting that a lot of these TV pop bands have a shelf life

He said the group has ‘changed’ and they’ve become ‘characters’, which means they are now fighting within themselves. 

The music executive also noted that when you put individuals together in an ‘unnatural’ environment, it’s bound to end. 

He added: ‘At the end of the day, there’s always going to be friction and when it comes to the likes of Little Mix, you’ve got very strong ­characters all fighting.’

MailOnline have reached out to Little Mix reps for comment. 

Little Mix were formed out of four individual artists, Jesy, Perrie Edwards, Leigh-Anne Pinnock and Jade Thirwall, on the X Factor 10 years ago, and they went on to sell over 60million records. 

Candid: Pete said: ‘The girls themselves became more important than the records because the marketing machine takes over… The girls think they’re bigger than the music they create and the band fails’

Friction: Pete - who created talent competition Pop Idol in 2001 - added: 'At the end of the day, there¿s always going to be friction and when it comes to the likes of Little Mix, you¿ve got very strong ­characters all fighting' (pictured in 2003)

Friction: Pete – who created talent competition Pop Idol in 2001 – added: ‘At the end of the day, there’s always going to be friction and when it comes to the likes of Little Mix, you’ve got very strong ­characters all fighting’ (pictured in 2003)

The group was the brainchild of Simon Cowell who launched the talent competition in 2004. It was responsible for a host of global superstars including the 21st century phenomenon, One Direction.

Before creating the iconic music show, Simon formed part of the judging panel on Pete’s singing competition, Pop Idol, which first aired in 2001.   

Despite branching off, Pete revealed there is no animosity as he praised Simon for creating ‘The Beatles’ again through One Direction. 

He said the band is ‘probably the greatest experience in merchandising that the world has ever seen’ while noting that Korean pop groups are now trying to recreate and emulate the band’s successful format.     

Success: Little Mix were formed out of four individual artists (L-R) Leigh-Anne Pinnocky, Jesy, Perrie Edwards and Jade Thirwall, on the X Factor 10 years ago but Jesy left the group in 2020 (pictured)

Success: Little Mix were formed out of four individual artists (L-R) Leigh-Anne Pinnocky, Jesy, Perrie Edwards and Jade Thirwall, on the X Factor 10 years ago but Jesy left the group in 2020 (pictured)

Success: Pete praised Simon for creating 'The Beatles' again through One Direction (pictured in 2015)

Success: Pete praised Simon for creating ‘The Beatles’ again through One Direction (pictured in 2015)

Despite offering high praise for his former colleague, he also criticiced the modern music industry for being ‘too politically correct’ and accused others of being ‘scared of honesty’. 

He said that we no longer have polarising and confronting artists like Johnny Rotten and Pete Burns, instead, artists refuse to speak their truth out of fear of being ‘cancelled.’  

According to Pete, who is currently starring in the new Britbox music programme Feel The Noise, record companies are now investing 90% of their energy into making money, with only 10% focused on the music. 

He used Rita Ora as an example of an artist whose branding and public image is far more important than their music sales, because she makes so much more money through advertising and brand associations.   

Changes: According to Pete, record companies are investing 90% of their energy into making money, as he used Rita Ora as an example of an artist whose branding is more important than their music sales

Changes: According to Pete, record companies are investing 90% of their energy into making money, as he used Rita Ora as an example of an artist whose branding is more important than their music sales

The Pop Idol creator believes the use of the internet and posting on Instagram has overshadowed making a ‘decent record’. 

Nevertheless, Pete said he doesn’t blame artists like Rita for ‘doing what they do’ but said they are ‘absolutely missing something’ in the process. 

Pete was a third of the songwriting trio Stock Aitken & Waterman, and was responsible for a plethora of hits for stars including Jason Donovan, Bananarama and Kylie ­Minogue.

He acknowledged that critics initially underestimated the Neighbours actress as he applauded her for having enduring success throughout the years. 

For Pete, he believes Kylie has sustained a longstanding career because she ‘looks after her fans’ and gives them what they want.  

Longstanding career: He also acknowledged that critics initially underestimated Kylie Minogue as he applauded her for having enduring success throughout the years

Longstanding career: He also acknowledged that critics initially underestimated Kylie Minogue as he applauded her for having enduring success throughout the years

 

 

  

  

 



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