Entertainment

Ryan Reynolds and Jodie Comer join forces to front new NHS blood donation campaign


Ryan Reynolds and Jodie Comer have joined forces to front a new NHS blood donation campaign. 

The Canadian actor, 44, and the Liverpool-born actress, 28, star together in new film Free Guy, about a bank teller who learns he is actually a background character in an open-world video game and decides to take control of his own destiny by becoming the hero of his own story.

And Ryan and Jodie come together once more in an NHS Blood and Transplant video, in association with Twentieth Century Studios, as they urge the public to be ‘great guys’ and register to donate blood. 

Dream team: Ryan Reynolds and Jodie Comer have joined forces to front a new NHS blood donation campaign

The light-hearted clip sees Ryan compare blood donors to his character Guy who ‘always gives 100 percent’, with Jodie explaining that every donation could save up to three lives.  

People are also able to download a digital Free Guy badge from NHS Blood Donation, with movie fans able to promote their ‘great guy’ act of giving a blood on social media.

The video also features clips from the comedy movie, released on August 13, with Ryan remarking: ‘there’s a little hero inside all of us’ – an overarching theme of the Shawn Levy directed flick. 

Campaign: Ryan and Jodie come together once more in an NHS Blood and Transplant video, in association with Twentieth Century Studios, as they urge the public to be 'great guys' and register to donate blood

Campaign: Ryan and Jodie come together once more in an NHS Blood and Transplant video, in association with Twentieth Century Studios, as they urge the public to be ‘great guys’ and register to donate blood

The clip, in which Jodie and Ryan show off their humorous sides, concludes with the message ‘your NHS needs great guys’ and is available to view on NHS Blood and Transplant digital and social channels, as well as Twentieth Century Studios’ social channels.

Health Secretary Sajid Javid said of giving blood: ‘Giving blood is a lifesaving act and I’m grateful to the stars of Free Guy for helping to share that message.

‘There is a real shortage of male and young people giving blood so we particularly need hero donors from those groups to help us save more lives.

Co-stars: The Canadian actor, 44, and the Liverpool-born actress, 28, star together in new film Free Guy, about a bank teller who learns he is actually a background character in an open-world video game

Co-stars: The Canadian actor, 44, and the Liverpool-born actress, 28, star together in new film Free Guy, about a bank teller who learns he is actually a background character in an open-world video game

Good cause: The light-hearted clip sees Ryan compare blood donors to his character Guy who 'always gives 100 percent', with Jodie explaining that every donation could save up to three lives

Good cause: The light-hearted clip sees Ryan compare blood donors to his character Guy who ‘always gives 100 percent’, with Jodie explaining that every donation could save up to three lives

‘It’s quick, easy and safe and I’d encourage everyone who is able to consider registering to donate today.’

While Zeeshan Asghar, National Partnerships Manager for NHS Blood and Transplant, said of the new campaign: ‘Just like Guy, blood donors choose to make a difference. They are everyday people who do something amazing – they save and improve lives by giving blood.

‘The film’s themes of self-empowerment, being great and doing something good for others echo the motivations and rewards that our donors tell us about. 

Heroic: The video also features clips from the comedy movie, released on August 13, with Ryan remarking: 'there’s a little hero inside all of us' - an overarching theme of the Shawn Levy directed flick

Heroic: The video also features clips from the comedy movie, released on August 13, with Ryan remarking: ‘there’s a little hero inside all of us’ – an overarching theme of the Shawn Levy directed flick

Support: People are also able to download a digital Free Guy badge from NHS Blood Donation, with movie fans able to promote their 'great guy' act of giving a blood on social media

Support: People are also able to download a digital Free Guy badge from NHS Blood Donation, with movie fans able to promote their ‘great guy’ act of giving a blood on social media

Teamwork: The clip, in which Jodie and Ryan show off their humorous sides, concludes with the message 'your NHS needs great guys'

Teamwork: The clip, in which Jodie and Ryan show off their humorous sides, concludes with the message ‘your NHS needs great guys’

‘We hope this exciting partnership with Twentieth Century Studios will inspire film fans and new audiences to be great guys by registering to donate.’

He continued: ‘We’re delighted to have the support of Ryan and Jodie with their entertaining and engaging video about the lifesaving power of blood donation, which will help us to reach the people we need to become the donors of the future.

‘The NHS needs 400 new donors every day to maintain the blood supply. We especially need more young people, black people and men to become donors. Please register today and book an appointment to start saving lives – your NHS needs great guys.’

Elsewhere, earlier this month, Jodie was pictured getting back into her villainous character Villanelle as she filmed scenes for the final season of Killing Eve in Margate, Kent. 

Great: Zeeshan Asghar, National Partnerships Manager for NHS Blood and Transplant, said of the new campaign: 'Just like Guy, blood donors choose to make a difference. They are everyday people who do something amazing - they save and improve lives by giving blood'

Great: Zeeshan Asghar, National Partnerships Manager for NHS Blood and Transplant, said of the new campaign: ‘Just like Guy, blood donors choose to make a difference. They are everyday people who do something amazing – they save and improve lives by giving blood’ 

The actress shot the outdoor scene alongside her co-star Fiona Shaw, 63, who plays MI6 agent Caroyln Martens. 

While this week, Ryan was spotted on the set of his new movie Spirited, a musical adaptation of Charles Dickens’ A Christmas Carol.

The movie does not yet have a release date but seems unlikely to arrive until Christmas 2022.

The film will also reportedly star comedy heavyweight Will Ferrell as the Ghost of Christmas Present and Academy Award recipient Octavia Spencer in an unknown role.

Back at it: Elsewhere, earlier this month, Jodie was pictured getting back into her villainous character Villanelle as she filmed scenes for the final season of Killing Eve (pictured in June)

Back at it: Elsewhere, earlier this month, Jodie was pictured getting back into her villainous character Villanelle as she filmed scenes for the final season of Killing Eve (pictured in June)



Source link

Related Articles

Back to top button