PrettyLittleThing founder Umar Kamani proposes to his model girlfriend in private theatre


Billionaire PrettyLittleThing founder Umar Kamani has proposed to his glamorous model girlfriend Nada Adelle in an extravagant ceremony with a stunning $2million (£1.45million) diamond ring.

Professional photographers were on hand to capture the moment Umar, 33, who has built his fortune by selling cheap dresses to Gen Z partygoers, went down on one knee and popped the question in the Monte Carlo Opera House, which he hired out for the occasion. 

In typically extravagant fashion, Umar filled the historic theatre with 10,000 white roses, dozens of candles and 25 musicians who played Beauty and the Beast as radiant Nadia, 27, walked into the room. 

Although she is marrying the king of fast fashion, Nada eschewed his brands for a $2,500 (£1,790) slinky white gown with bejewelled straps and cut-out detailing from London-based, celebrity-loved designer David Koma for the occasion. 

The stunning dress perfectly complimented her ring – a 21-carat diamond sparkler flown in from New York celebrity jeweller Richard Nektalov.  

Umar, whose family built their fashion empire from a Manchester market stall into a multi-billion pound business, looked dapper in a $5,907 (£4,300) Tom Ford suit and $1million (£730,000) Patek Philippe watch.   

Billionaire PrettyLittleThing founder Umar Kamani has proposed to his glamorous model girlfriend Nada Adelle (pictured together), 27, in Monte Carlo Opera House

The Pretty Little Thing founder proposed to his glamorous girlfriend Nada with a spectacular $2million 21-carat diamond ring (pictured) flown in especially from New York

Umar, 33, popped the question surrounded by thousands of white roses and candles. The fashion mogul went Instagram official with his stunning girlfriend, 27, last year

Umar, 33, popped the question surrounded by thousands of white roses and candles. The fashion mogul went Instagram official with his stunning girlfriend, 27, last year

Romantic Umar, who wore a tuxedo to propose, flew the ring in from New York jeweller Richard Nektalov of Leon Diamond and hired 25 musicians to play Beauty and the Beast to Nada as she walked out

Romantic Umar, who wore a tuxedo to propose, flew the ring in from New York jeweller Richard Nektalov of Leon Diamond and hired 25 musicians to play Beauty and the Beast to Nada as she walked out

Manchester-based Nada, who is no stranger to putting on a sizzling display on social media for her 427,000 Instagram followers, stunned in a sleek white dress as she showed off the dazzling 21-carat diamond ring

Manchester-based Nada, who is no stranger to putting on a sizzling display on social media for her 427,000 Instagram followers, stunned in a sleek white dress as she showed off the dazzling 21-carat diamond ring

The breathtaking proposal is the culmination of a whirlwind romance for Umar and Nadia, who only stepped out publicly together for the first time in March 2020. 

Nada, who boasts 427,000 Instagram followers, is a model who has been featured in magazines such as Look Magazine and Harper’s Bazaar.

The stunner, who delights in showcasing her jet-set lifestyle to her many fans on social media, has also fronted a campaign for Beyonce’s Ivy Park brand campaign, as well as working with make-up brand L’Oreal. 

Meanwhile, Umar, from Manchester, is the son of billionaire Boohoo founder Mahmud Kamani, who created his business after his father started working on a market stall in the city.

In 2012, Umar and his brother Adam co-founded PrettyLittleThing after witnessing the phenomenal success of Boohoo – with their company now enjoying a host of celebrity endorsements including from Love Island’s Molly-Mae Hague, girl band Little Mix, Nicole Scherzinger and Paris Hilton. 

Before he founded his firm, which had a turnover of £374million in 2018, Umar was an amateur boxer, who admitted to previously only caring about partying and chasing women.

The businessman lives a very glamorous lifestyle, filled with overseas trips, flashy cars and dazzling accessories, which he regularly photographs and fills his Instagram feed with.  

In 2012, Umar (pictured with his partner) and his brother Adam co-founded PrettyLittleThing after witnessing the phenomenal success of Boohoo

Umar with his glamorous partner

In 2012, Umar (pictured with his partner) and his brother Adam co-founded PrettyLittleThing after witnessing the phenomenal success of Boohoo

Umar (pictured with his partner) is the son of Mahmud Kamani, 52, who managed to turn a Manchester market stall into a vast fortune

Umar (pictured with his partner) is the son of Mahmud Kamani, 52, who managed to turn a Manchester market stall into a vast fortune

Before he founded PrettyLittleThing, Umar (pictured with his fiancée) admits he was an amateur boxer and playboy who cared only about partying and chasing women

Umar pictured with his fiancée

Before he founded PrettyLittleThing, Umar (pictured with his fiancée) admits he was an amateur boxer and playboy who cared only about partying and chasing women

One day he’s ‘topping up his vitamin D’ in the infinity pool at the luxury Monastero Santa Rosa Hotel in Italy, where a sea view suite will set you back nearly £3,000 a night. 

Who is Richard ‘Richie Rich’  Nektalov? The jeweller to the stars who boasts Kanye West as a client 

Richie Rich born Richard Nektalov is part of a New York jewellery dynasty who became a celebrity online when he turned his attention to branding on social media.

The 29-year-old boasts 901k followers on Instagram and his A-list clients include Travis Scott, Adam Levine, Cara Delevingne, Hailey Baldwin , Bella Hadid, Conor McGregor, Ansel Elgort, Rita Ora. 

He is famous for a piece loved by Kanye West called the ‘Cuban’ – a chain comprised of two pieces of gold rope surrounded by smaller diamonds. 

Richie says that small versions cost around $10,000 while larger variations range from roughly $100,000-$200,000. 

The next, he’s at the wheel of a Riva yacht cruising along the Amalfi coast before posing on the bonnet of his £264,000 Rolls-Royce Dawn in Beverly Hills.

Or maybe he’d prefer his £300,000 Lamborghini Aventador roadster or the coupe version with personalised number plate. For more rugged trips, he has two Hummers and a £92,000 customised Mercedes G-class.

You’ll also find him lunching at Nobu in Malibu, California, in a pair of £450 Gucci slippers, with a gold Rolex on his arm. 

He hangs out with rapper P Diddy at the Grammys and Kylie Jenner at the Coachella music festival in California. All events are, naturally, recorded on his smartphone, which at one point had a £790 Louis Vuitton cover.

‘A lot of these people are my friends,’ he said of his celebrity circle. ‘Will.I.Am is a really good mate – we FaceTime nearly every day – as is P Diddy.’

In 2019, society bible Tatler named Umar its eighth most eligible bachelor, alongside the Duke of Roxburghe and former One Direction star Harry Styles. 

And such is his self-belief that when he wanted to launch PLT in the US four years ago, he offered a six-figure sum to reality TV star Kylie Jenner, half-sister of Kim Kardashian, to appear in one of his £15 orange dresses. 

‘It’s all about the hustle,’ he previously admitted. ‘I knew I wanted to be in those circles because I’m obsessed with power.’ 

Power duly followed. The Kylie Jenner coup led to sales increasing ten-fold and allowed him to buy a seven-bedroom mansion in the Hollywood Hills, complete with basketball court.

His five-year plan, he’s previously said, is ‘to make as much money as possible’ and escape his father’s shadow, admitting that half the reason Mahmud helped him start PrettyLittleThing was to ‘get me on the right track’. 

‘I’m a rich man’s son and that’s not what I want to be,’ he said. ‘So yes, I have got something to prove. I want to be the rich man. I want to be the successful person.’ He added: ‘If you’re going to be in competition, I would rather keep it in the family.’ 

Umar (pictured with Nada) lives a very international lifestyle and his Instagram feed shows him thoroughly part of the jet-settter crowd

Umar (pictured with Nada) lives a very international lifestyle and his Instagram feed shows him thoroughly part of the jet-settter crowd

Umar went Instagram official with Nada (pictured) in February 2020

Umar's glamorous fiancée Nada, pictured

Umar went Instagram official with Nada (pictured) in February 2020. The couple regularly delight fans with snaps from their overseas trips

Couple goals: A snap from Umar's Instagram account on 18 April 2020 with the caption 'Isolationship' as he poses with partner Nada

Couple goals: A snap from Umar’s Instagram account on 18 April 2020 with the caption ‘Isolationship’ as he poses with partner Nada

Nada (pictured left with Umar), who boasts 427,000 Instagram followers, is a model who has been featured in magazines such as Look Magazine and Harper's Bazaar

Nada (pictured left with Umar), who boasts 427,000 Instagram followers, is a model who has been featured in magazines such as Look Magazine and Harper’s Bazaar

Nada (pictured with Umar), who delights in showcasing her jet-set lifestyle to her many fans on social media, has also fronted a campaign for Beyonce's Ivy Park brand campaign, as well as working with make-up brand L'Oreal

Nada (pictured with Umar), who delights in showcasing her jet-set lifestyle to her many fans on social media, has also fronted a campaign for Beyonce’s Ivy Park brand campaign, as well as working with make-up brand L’Oreal

Umar and his fiancée Nada made their first public outing together in March 2020, a month after going Instagram official, with the couple attending the Yeezy Season 8 show during Paris Fashion Week.

In 2006, Umar started working for the fashion family business as a manager, while attending theatre school. He went on to study international business at Manchester Metropolitan University. 

He founded PLT in 2012 with his brother Adam, and by 2022, the company is forecast to be worth around £2.1billion. 

But Umar’s family has a rag to riches story. Mahmud’s father Abdullah moved the family to Kenya, where many Indian families had prospered under the British Empire.

Umar poses with Little Mix at the launch of the girl band's Pretty Little Thing collection at an exclusive party at Aynhoe Park House in Banbury in 2019

Umar poses with Little Mix at the launch of the girl band’s Pretty Little Thing collection at an exclusive party at Aynhoe Park House in Banbury in 2019

Fast-fashion family: Umar is the son of billionaire Boohoo.com founder Mahmud Kamani, pictured together, who has his very own rag to riches story

Fast-fashion family: Umar is the son of billionaire Boohoo.com founder Mahmud Kamani, pictured together, who has his very own rag to riches story

Flaunting the designer labels: The CEO of PrettyLittleThing (pictured) often flaunts his lavish wardrobe, which includes £450 Gucci slippers and a gold Rolex

Flaunting the designer labels: The CEO of PrettyLittleThing (pictured) often flaunts his lavish wardrobe, which includes £450 Gucci slippers and a gold Rolex

People rushed to congratulate the newly engaged couple, including celebrities such as Love Island's Molly-Mae Hague, TV personality Lucy Mecklenburgh and footballer Jack Grealish

Celebrities congratulate, pictured, the engaged couple

People rushed to congratulate the newly engaged couple, including celebrities such as Love Island’s Molly-Mae Hague, TV personality Lucy Mecklenburgh and footballer Jack Grealish

Mahmud was born there in 1964, but four years later the Kamanis were forced to flee to Britain by increasing unrest and draconian employment laws that favoured native Kenyans.

They settled in Manchester, where the entrepreneurial Abdullah sold handbags on a market stall to feed his family, before investing in property and founding the wholesale textile business Pinstripe, where Mahmud worked, using family connections in India to source garments.

By the early 2000s, the firm was selling nearly £50 million of clothing a year to High Street names such as New Look, Primark and Philip Green’s Topshop.

Spotting the potential in the growth of the internet, Mahmud set up his online retailer in 2006 that would deliver their own-branded fashion at rock bottom prices, starting out with just three staff and operating out of a Manchester warehouse.

Today it has a workforce of more than 2,900, and celebrity advocates including everyone from Little Mix to Tallia Storm. 

From rags to riches: How PrettyLittleThing founder Umar Kamani’s family went from a Manchester market stall to a multi-billion pound business 

They’re responsible for PrettyLittleThing and Boohoo, but the Kamani family story is one of rags to riches after they went from managing a market stall in Manchester to founding a multi-billion pound fashion empire.

Indian immigrant Mahmud Kamani’s father Abdullah went to school with Mahatma Gandhi in Gujurat, India. He moved the family to Kenya, where many Indian families had prospered under the British Empire. 

Mahmud, 56, whose son is Umar Kamani, was born there in 1964, but four years later the Kamanis were forced to flee to Britain by increasing unrest and draconian employment laws that favoured native Kenyans.

They settled in Manchester, where the entrepreneurial Abdullah sold handbags on a market stall to feed his family, before investing in property and founding the wholesale textile business Pinstripe, where Mahmud worked, using family connections in India to source garments.

By the early 2000s, the firm was selling nearly £50million of clothing a year to British High Street names such as New Look, Primark and Philip Green’s Topshop.

Mahmud Kamani with his wife, parents and children Adam and Umar. They're responsible for PrettyLittleThing and Boohoo, but the Kamani family story is one of rags to riches after they went from managing a market stall in Manchester to founding a multi-billion pound fashion empire

Mahmud Kamani with his wife, parents and children Adam and Umar. They’re responsible for PrettyLittleThing and Boohoo, but the Kamani family story is one of rags to riches after they went from managing a market stall in Manchester to founding a multi-billion pound fashion empire

Spotting the potential in the growth of the internet, Mahmud set up his online retailer Boohoo in 2006 that would deliver their own-branded fashion at rock bottom prices, starting out with just three staff and operating out of a Manchester warehouse.

Today it has a workforce of more than 2,900, with teams in Manchester, Burnley, London, New York and Los Angeles, as well as celebrity advocates including Little Mix and Tallia Storm. 

Mahmud, who used to drive a van delivering clothes for his father and sold clothes on his family market stall, is married to Aisha, who is regularly seen sharing the benefits of the family fortune on Instagram.

Elsewhere, through a succession of shrewd business deals, he has snapped up ailing high street brands including Oasis, Warehouse and Debenhams. 

In 2006 the couple’s son Umar Kamani started working for the family business as a manager, while attending theatre school. He went on to study international business at Manchester Metropolitan University.

In 2012 he and his brother Adam co-funded PrettyLittleThing after witnessing the phenomenal success of Boohoo, and reported a turnover of £374million in 2018. By 2022, the company is forecast to be worth around £2.1billion.

Meanwhile, the Boohoo Group bought a 34 per cent stake in PLT for £269.8 million in May 2020.  PrettyLittleThing employs more than 300 staff and counts singers Miley Cyrus, Rita Ora and Nicki Minaj among its fans.

Close knit: Umar and Mahmud are pictured with (left to right) Adam Kamani, Charlotte Kamani, Aisha Kamani and Samir Kamani

Close knit: Umar and Mahmud are pictured with (left to right) Adam Kamani, Charlotte Kamani, Aisha Kamani and Samir Kamani 

The brand opened a flagship store in LA in 2016, and Kylie Jenner attended the launch party. After the reality star wore one of the brand’s dresses in 2016, overall sales increased by 400 per cent. 

Meanwhile, Adam Kamani is the younger brother of Umar and works across both the Boohoo, Pretty Little Thing and Nasty Gal brands.

In September 2017, he tied the knot with Charlotte McHale in what was dubbed the summer’s most lavish wedding before treating his bride to a £1million honeymoon in Africa.

Samir Kamani is Aisha and Mahmud’s third son who heads up procedures at BoohooMan. His Instagram account is littered with various A-listers as he poses alongside the likes of Paris Hilton, Kourtney Kardashian and Joe Jonas. 

 



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