Paulina Porizkova is showing off her incredible figure in a black string bikini while celebrating aging in a powerful new beauty campaign, proving that ‘older is sexy.’
The 56-year-old model, who has never had any plastic surgery or cosmetic injections, has teamed up with Laura Geller to show the world that that ‘beauty only gets better with time’ as the star of the brand’s ‘Let’s Get Old Together’ campaign.
‘Mature, advanced, middle-aged. Let’s just say it. I am getting older. And what’s wrong with that?’ Porizkova asks at the start of the commercial, which debuted on Thursday.
Stunning: Paulina Porizkova, 56, is the star of Laura Geller’s new ‘Let’s Get Old Together’ beauty campaign
Looking good: The supermodel, who has never had any plastic surgery or cosmetic injections, is lounging by a pool in a black string bikini at the start of the commercial
The Sports Illustrated Swimsuit alum is lounging by a pool in a bikini and spritzing Laura Geller’s ‘Body Frosting Mist’ on her skin as someone cannonballs into the pool behind her.
When she gets up and struts past the younger women who are also lying in the sun, they can’t resist lowering their sunglasses to watch her go by.
‘Older is sexy,’ she says with confidence, as the scene changes to show her putting lipstick on in an office, where she is the senior vice president.
‘Older is experienced,’ she continues.
The video then cuts to her dominating a workout class that has her younger counterparts panting.
All smiles: ‘Mature, advanced, middle-aged. Let’s just say it. I am getting older. And what’s wrong with that?’ Porizkova asks
Turning heads: When she gets up and struts past the younger women who are also lying in the sun, they can’t resist lowering their sunglasses to watch her go by. ‘Older is sexy,’ she says
‘Older is powerful,’ she explains, before pulling out her Laura Geller compact and dabbing her face with powder.
The commercial ends with Porizkova dressed to the nines in a royal blue dress as she admires herself in the mirror while a few women primp and do their makeup in the corner.
‘Sure, I’m getting older,’ she says. ‘And I’m the best I’ve ever been.’
Porizkova shared the campaign video on her Instagram, where it racked up thousands of views in just one hour.
‘We shot this a few months ago in LA, where I’ve teamed up with @lauragellerbeauty on their #LetsGetOldTogether campaign,’ she wrote in the caption. ‘I’m so excited to be a part of a campaign that celebrates US, seasoned women.
New look: The scene changes to Porizkova putting on lipsticks in an office, where she is senior vice president
Confident: ‘Older is experienced,’ she explains, resting her hands on her desk
‘Because as you all know, representation of us in the media is still lacking,’ she continued. ‘Well, @lauragellerbeauty is changing that narrative. I’m so proud to be a part of a female-led company that celebrates us as we are. And is reminding us that yes, being older is SEXY.
‘Being older is EXPERIENCED. Being older is POWERFUL. Let’s normalize aging let’s get older together beautifully.’
Porizokva teased the campaign back in September when she shared a sultry photo of herself showing off her tanned body in a black bikini — the very one she wore in the video.
While she didn’t say what she was doing, she did reveal that she was on a shoot in L.A. and ‘slathered in Laura Geller gold-flecked body oil.’
Feeling good: The commercial then cuts to Porizkova dominating a workout class that has her younger counterparts panting
She’s got this: ‘Older is powerful,’ she tells the camera as the other women glare at her
The brand also filmed a few behind-the-scenes videos with Porizkova in which she shared her makeup must-haves and skincare secrets.
‘My number one beauty skin tip trick is: Your skin never looks as good as it does when you are on vacation and having lots of sex,’ she says in one cheeky clip.
In another, Porizkova opens up about the meaning of her favorite social media hashtag #betweenjloandbettywhite.
‘Women, when we age, when we get, you know, somewhere maybe mid-40s and up, there are expectations that we look the same age that we always did,’ she says.
‘Once you start looking older as a woman you sort of get dismissed from the table, and you get dismissed for a while actually, unless you make yourself look younger.
Self-love: In the final scene, Porizkova is dressed up in a royal blue dress and admiring herself in a bathroom mirror
Powerful message: ‘Sure, I’m getting older,’ she says. ‘And I’m the best I’ve ever been’
Throwback: Porizokva teased the campaign back in September when she shared a sultry photo of herself showing off her tanned body in a black bikini, the very one she wore in the video
‘And, obviously, the only way that you can really make yourself look younger is with interventions.’
Porizkova notes that Botox, fillers, and surgery are ‘totally fine for those that feel more comfortable that way, but that is the only way to really be seen.’
‘If you don’t go with that and you just sort of except aging for what it is, you become invisible and you become invisible until you’re roughly Betty White’s age,’ she continues, explaining that is when you get noticed for being ‘cute and extraordinary and cool because you are old and outspoken.’
‘But it’s that invisibility period between J. Lo, who is, you know, 50, I guess, somewhere in there, but looks like she is 39, and then, you know, the octogenarian that’s hip and cool because she’s still youthful inside,’ she concludes.
‘Those of us that fall in the middle section — me and a whole more of you — we are between J. Lo and Betty White.’