In a new attempt to part customers from their cash, Netflix has announced an Amazon-like e-commerce store called ‘Netflix.Shop’.
The online store lists a range of clothing, apparel and collectables related to Netflix shows including anime series Yasuke and French mystery thriller Lupin.
Netflix says it will add new items to the store every month related to other original shows, including ‘exclusive products’ from its smash hit Stranger Things.
Netflix calls Netflix.Shop ‘an exciting new destination combining curated products and rich storytelling in a uniquely Netflix shopping experience’.
Items on the store include hoodies, some of which are priced as high as $82 (nearly £60), as well as t-shirts, reaching up to $55 (£40).
The two most expensive items on the store – a clock and a link necklace, both made of plastic – are $135 (£95), while the least expensive are $30 (£20).
The online store, now live, lists a range of clothing, apparel and collectables related to Netflix shows
WHAT IS NETFLIX.SHOP?
Netflix.Shop is a new online web store from the streaming giant.
It lists a range of clothing and accessories related to its original shows.
The store is delivering to only US customers, but it will expand to other countries ‘in the coming months’.
‘Netflix.Shop will drop exclusive limited editions of carefully selected high-quality apparel and lifestyle products tied to our shows and brand on a regular basis,’ said Josh Simon VP consumer products at Netflix in a blog post.
‘Among the items debuting this month are streetwear and action figures based on anime series Yasuke and Eden; as well as limited-edition apparel and decorative items inspired by Lupin in collaboration with the Musée du Louvre.
‘We’re thrilled to give fans a new way to connect with their favourite stories, and to introduce them to the next wave of artists and designers who embrace the power of storytelling in all its forms.’
Netflix.Shop will first be available in the US before expanding into other countries around the world in the coming months, the firm said.
Currently, the US is the only shipping location listed when anyone attempts to checkout with items.
Netflix-branded products have already appeared in physical stores around the world, including ‘trusted partners’ like Target in the US.
But Netflix.Store will add new items online that won’t be available anywhere else.
Shares in Netflix tumbled 10 per cent on Tuesday after the firm reported cooling growth in paid subscriptions that had spiked during lockdown
Netflix, the world’s largest streaming service with 200 million global subscribers, is known for hit shows like The Crown, Stranger Things, Black Mirror and The Queen’s Gambit, all fuelled by its own production company.
However, it’s increasingly facing competition from the likes of Disney+, which rolled out a new channel in February featuring a wide range of content for older viewers, in an effort to show it’s not just tailored for children.
As Netflix doesn’t host adverts on its platform, it relies on its monthly subscription charge to generate revenue.
At the end of April, Netflix’s shares tumbled more than 10 per cent following cooling growth in paid subscriptions that had spiked during the start of lockdown.
Roughly 3.98 million people signed up for Netflix from January through March this year – down fourfold on the same period last year when first-time users turned to the service to help them through the pandemic.
It seems Netflix is increasingly looking to branch out from streaming – a recent survey sent to Netflix customers indicates the firm is testing a new supplemental service called N-Plus.
N-Plus would feature behind-the-scenes content for its TV programmes and films, as well as podcasts, user-generated playlists, how-to videos and more.
From the survey, it sounds like N-Plus could also consist of some kind of encyclopedic database, akin to Wikipedia or IMDB.
Introducing new services can be interpreted as an attempt by Netflix, the world’s biggest streaming service, to help boost user numbers and revenue
The survey, which was first noticed by Protocol, asks users how they would feel about such a service, which it called a ‘future online space’.
Netflix hasn’t done much to make itself popular with existing subscribers recently, including price hikes and moves to restrict password sharing, a popular practice among families.
Since March, Netflix has been testing a feature that asks viewers to verify that they share a household with the account holder, in an effort to clamp down on sharing of passwords.
Netflix appears to be combating password sharing. A small number of Netflix users are receiving a message (pictured) asking them to confirm they live with the account owner by entering details from a text message or email sent to the owner
A small number of Netflix users are receiving a message asking them to confirm they live with the account owner by entering details from a text message or email sent to the owner.
‘If you don’t live with the owner of this account, you need your own account to keep watching,’ the message says.
Some Netflix users who had seen the alert went into meltdown on Twitter, with one saying rival Disney+ had ‘won the streaming wars’.
However, security experts have applauded the move for promoting online safety, by reducing the likelihood that credit card details could fall into the wrong hands.
WHAT ARE THE VIDEO STREAMING OPTIONS AVAILABLE TO UK CUSTOMERS?
Price: From £5.99 a month
- The Witcher
Price: £7.99 per month OR £79 per year
- Tom Clancy’s Jack Ryan
- The Boys
Price: £4.99 a month
- Ted Lasso
- For All Mankind
Price: £7.99 a month OR £79.90 a year
- The Mandalorian
- The Simpsons
Price: From £8.99 a month
- Game of Thrones
Price: £4.99 a month
- Keeping up with the Kardashians
- Made in Chelsea
Price: £5.99 a month
- Spitting Image
- Midsomer Murders