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Mr Big becomes an overnight sensation after the Sex And The City reboot 


Mr Big goes global: Fitness instructor becomes an overnight sensation after Peloton scene in the Sex And The City reboot

  • SPOILER ALERT: Instructor Jess King, 36, was hired to play Allegra in the Sex And The City reboot
  • Fans were left devastated when Mr Big died from heart attack in the first episode
  • He is seen grinning at Allegra as he completes his 1,000th ride on a Peloton bike
  • Ms King has racked up more than 100,000 new followers since the episode aired


A stunning fitness instructor has become an overnight sensation after ‘killing’ Mr Big in the Sex And The City reboot.

Jess King, 36, was hired to play ‘Brazilian bombshell’ Allegra in the spin-off series And Just Like That…, which left fans devastated last week after Mr Big died from a heart attack following a sweaty Peloton exercise bike session in the first episode.

In the show, Carrie Bradshaw’s husband is seen grinning at Allegra as he completes his 1,000th ride on the trendy stationary bike. 

Moments later, he collapses in the bathroom and dies.

Jess King (pictured), 36, was hired to play ‘Brazilian bombshell’ Allegra in the spin-off series And Just Like That…, and her social media following has soared by more than 100,000 people

Fans were left devastated last week after Mr Big died from a heart attack following a sweaty Peloton exercise bike session, led by Allegra, in the first episode

Fans were left devastated last week after Mr Big died from a heart attack following a sweaty Peloton exercise bike session, led by Allegra, in the first episode

Ms King has seen her social media profile soar from 280,000 Instagram followers to nearly 400,000 since Thursday’s show aired.

The former Cirque du Soleil dancer-turned-Peloton instructor has yet to comment on the outcry following the fictional tragedy which saw Peloton stocks plunge 11.35 per cent, wiping £1 billion off the company’s value.

The self-proclaimed ‘fitness fanatic’ lives in New York and is engaged to singer Sophia Urista.

Yesterday, the show’s stars spoke for the first time about their shock at the death of such a pivotal character.

Mr Big has been a fan favourite since the original show first aired in 1998.

The Peloton instructor (pictured) has yet to comment on the outcry following the fictional tragedy which saw Peloton stocks plunge 11.35 per cent, wiping £1b off the company's value

The Peloton instructor (pictured) has yet to comment on the outcry following the fictional tragedy which saw Peloton stocks plunge 11.35 per cent, wiping £1b off the company’s value

Mr Big (pictured) has been a fan favourite since the original show first aired in 1998

Mr Big (pictured) has been a fan favourite since the original show first aired in 1998

Cynthia Nixon, who plays feisty lawyer Miranda Hobbs, said: ‘I think it was a very bold move. The title of the show is And Just Like That… and, to me, it means a moment in your life can be transformed. Something wonderful can happen, something horrifying can happen.’

Kristin Davis, who plays Charlotte York-Goldenblatt, added Big’s death was the brainchild of lead actress Sarah Jessica Parker: ‘I know that Sarah felt very strongly about it and it was a bold vision and very terrifying.’

Peloton was forced to issue a statement in a bid to stop their shares crashing, blaming Mr Big’s heart attack on his unhealthy lifestyle, which included daily cocktails, massive steaks and a love of fine wine and cigars.

Cardiologist Suzanne Steinbaum insisted: ‘Riding his Peloton may even have helped delay his cardiac event. Mr Big lived what many would call an extravagant lifestyle.’

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