Models are paying as much as $12,000 to be featured on the cover of popular men’s magazines like Playboy, Maxim, and FHM, it has been reported.
Photographers often act as ‘go-betweens’ who broker arrangements whereby models would pay thousands for photoshoots, wardrobes, makeup, and editing in order to grace covers of international editions of popular brand name publications.
Juliet Amelia, a 45 year-old massage therapist based in Florida, made the cover of eight Playboy international editions in 2018, including those seen in Australia, New Zealand, Sweden, Spain, Denmark, South Africa, and Portugal.
Her website also shows her on the cover of FHM Australia, Sweden, and dozens of other outlets.
Bella Baez of Santa Monica, California paid $12,000 to appear on the cover of the March 2020 issue of Maxim New Zealand
Baez, a fitness buff from Santa Monica, told the Post that her cover story for Maxim New Zealand was cathartic in that she discussed her bout with depression in the wake of her breakup with her boyfriend in 2016
She said she sold Chanel bags gifted to her by her ex-boyfriend in order to raise the $12,000 for the Maxim New Zealand magazine cover
A former editor and publisher of Playboy Slovakia told the New York Post that a photographer offered the publication $10,000 to have Amelia pose on its cover.
‘Not even Pamela Anderson was on as many covers,’ the former editor, Johnny Kortis, told the Post.
Kortis said he informed the company’s global headquarters that models were offering cash to be featured on the cover.
Playboy, who dropped its print version last year and is available exclusively in digital format, said that it doesn’t allow models to pay to appear in the magazine.
Juliet Amelia, a massage therapist based in Florida, has been on the cover of eight Playboy international editions, including those seen in Australia, New Zealand, Sweden, Spain, Denmark, South Africa, and Portugal. She is seen above on the cover of Playboy Sweden
A former editor and publisher of Playboy Slovakia told the New York Post that a photographer offered the publication $10,000 to have Amelia pose on its cover
‘Playboy Enterprises does not condone the practice of charging models to be in our pages or those of our international editions,’ a Playboy spokeswoman told the Post.
‘This practice is counter to Playboy’s brand standards.
‘We urge any model who has been approached to make us aware of the situation.’
DailyMail.com has reached out to Maxim and FHM seeking comment.
Baez, a fitness buff from Santa Monica, told the Post that her cover story for Maxim New Zealand was cathartic in that she discussed her bout with depression in the wake of her breakup with her boyfriend in 2016.
She told the Post she paid $2,000 for a photo shoot with a photographer, Brian B. Hayes, as well as $10,000 ‘for Maxim to get published and to get a page spread.’
DailyMail.com has sought comment from Hayes.
‘It’s just materialistic things,’ Baez said of the designer bags she sold in order to get into Maxim.
‘I wanted to share my story and I wanted to inspire people so that, to me, is worth more than a single bag.’
A Russian woman, Marina Pahomova, also known as Marina Pamo, filed a lawsuit alleging that Hayes falsely billed himself as the exclusive photographer for Maxim Middle East and Maxim South Africa.
‘Some magazines … will ONLY publish my photos on their covers,’ he allegedly wrote on his Facebook page in 2016.
‘We are proud to provide FREE submissions for those models who book photoshoots with me.’
A Russian woman, Marina Pahomova, also known as Marina Pamo, paid some $11,000 to grace the cover of the May 2016 edition of Maxim South Africa
She filed a lawsuit against a photographer claiming that he duped her and hundreds of other models into posing for fake Maxim covers. That lawsuit was reportedly settled
According to the Post, Hayes charged Pahomova $2,000 for a photo session as well as a follow-up session that cost her an additional $3,000.
Hayes is then alleged to have told Pahomova to wire an additional $6,000 to his account so that she could land on the cover of the 2016 issue of Maxim South Africa.
Pahomova alleges that she was tricked into paying money to appear on covers of Maxim that were fake, including supposed editions of the magazine from Muslim countries that had banned the publication.
Hayes is alleged to have defrauded hundreds of models, netting some $1.5million, according to the Post.
‘Maxim is defrauding the general public into spending money on purchases of fake Maxims along with defrauding models and commercial advertising that paid for placements in fake Maxims, resulting in damage in the amount of several million dollars,’ the lawsuit said.
The Post reported that the lawsuit was settled last year.
Ryan Dwyer, a photographer, said that in some cases magazines will feature a girl on the cover if she has a large following on social media.
‘Sometimes you pay the magazine these days and sometimes they do it for free depending on the girl, her social following, her looks and what’s going on in her life,’ Dwyer told the Post.
Models look to magazines so that they could then post the covers on their social media accounts – which in turn can open the doors to brand sponsorships and other sources of income.
Magazines are also charging models to appear since the readerships of these publications has dried up, meaning there’s no money to stage exotic photoshoots in far-off locales.
‘I used to get $7,500 for a cover, $3,500 for a spread for five or six pages,’ Dwyer said of his job working magazine shoots before the explosion of social media.
‘I used to work and see a random hot girl in a coffee shop. Back then, I’d supply clothes and makeup and hair and pay for it all and then sell it to the magazines.
‘I wasn’t just picking up any girl. I knew I could sell it and that’s how I’d get paid,’ he said.
Kaila Methven, a Los Angeles woman who runs a lingerie company, bills herself as an ‘heiress’ to the Kentucky Fried Chicken fortune
A photographer claimed that he was paid by Methven to take photos which she then used to get on the cover of the February 2018 issue of Maxim South Africa
Nowadays, Dwyer says he could make more money having girls pay to get put on the covers.
‘I went from shooting hot girls in London, UK and Rome to plastic-surgery chicks that wanted covers,’ he said.
‘I downgraded for sure quality-wise but financially [it] was the total opposite.’
Kaila Methven, a Los Angeles woman who runs a lingerie company, bills herself as an ‘heiress’ to the Kentucky Fried Chicken fortune.
Her family is said to have owned a chicken farm in South Africa that was a vendor to KFC, according to the Post.
Methven appeared on the February 2018 cover of Maxim South Africa. Later that year, she appeared on the front of Playboy Mexico.
She denied to the Post that she paid for the covers, but the photographer who took pictures of her said she did, in fact, pay for the photos.
‘Her team reached out to me saying they wanted [me] to shoot her,’ Irvin Rivera told the Post.
From there, she reached out to her contacts at Maxim South Africa.
‘She knows someone from there,’ he said of Maxim South Africa.