Loose Women Body Stories RETURNS! Panellists strip off for campaign


Loose Women‘s Body Stories campaign has returned.

Stars of the show, Nadia Sawalha, Stacey Solomon, Denise Welch, Coleen Nolan, Frankie Bridge, Linda Robson, Kelle Bryan, Kaye Adams, Brenda Edwards and Jane Moore stripped down to swimwear for the shoot. 

The images of the stunning group were digitally manipulated to show how filters can change a shot and to help highlight the realities of social media images, four years on from the original campaign. The stars each posed for their unedited, raw snaps which sat alongside the airbrushed shots. 

Research surrounding the project shows that 9 in 10 young women are editing their pictures, with many ‘depressed’ that they cannot live up to ideals. Further research showed that a third of girls won’t post a selfie without a filter, while unrealistic standards of beauty have been found to be bad for mental health.

UNEDITED! Loose Women’s Body Stories campaign has returned with the stars of the show posing for both candid and edited snaps (left-right: Linda Robson, Jane Moore, Frankie Bridge, Kelle Bryan, Nadia Sawalha, Brenda Edwards, Kaye Adams, Stacey Solomon, Denise Welch and Coleen Nolan)

EDITED: The stars were highlighting the perils of edited images, with the tweaked shots showing off wholly smoother complexions, nipped in figures and smoothened skin

EDITED: The stars were highlighting the perils of edited images, with the tweaked shots showing off wholly smoother complexions, nipped in figures and smoothened skin  

NADIA SAWALHA, 56

NADIA SAWALHA, 56

Nadia is known for stripping off for playful social media snaps and in her account, she detailed how Body Stories changed her life

Nadia is known for stripping off for playful social media snaps and in her account, she detailed how Body Stories changed her life

NADIA SAWALHA, 56

Nadia is known for stripping off for playful social media snaps and in her account of the campaign, she detailed how Body Stories changed her life.  

She said: ‘When I think back to Body Stories in 2017, I wasn’t sleeping a couple of nights before. This time around, I was just like, ‘Oh I’m doing this’. 

‘Body Stories has had such a meaningful effect on me. It’s literally changed my life. It was the right point and the right catalyst. It’s been a seismic shift with me.

‘But I’ve put the work in every single day. It doesn’t just happen. ‘I look at the tuned picture for this campaign and it just feels fake. Seeing that ‘before photo’, I truly have acceptance.

‘For me, I accept what I am, so I can get on with the job of just being a woman and not distracting myself with, ‘Oh my God, I’ve got cellulite, what am I going to do?’ I can’t believe the time I’ve wasted.

‘I had ‘stinking thinking’. ‘I feel quite excited that a lot of people are starting to question this, to protect the younger generation. I have no judgement on the people that use filters or tuning apps whatsoever. I have judgement on the fact that we ever started it.’

STACEY SOLOMON, 31

STACEY SOLOMON, 31

STACEY SOLOMON, 31

Stacey’s refreshing attitude to body image has garnered her millions of fans and since having her son Rex, who turns two this week, she has now returned for the campaign.

Stacey's refreshing attitude to body image has garnered her millions of fans and since having her son Rex, who turns two this week, she has now returned for the campaign

Stacey’s refreshing attitude to body image has garnered her millions of fans and since having her son Rex, who turns two this week, she has now returned for the campaign

She said: ‘I loved doing Body Stories the first time and I was so excited to do it again. My body’s completely different, I’ve had another child since then. But I still have that picture hanging up in my dressing room, I love it, it makes me smile every time I look at it. 

‘I think every day you have to give yourself a bit of credit and say as many nice things to yourself as you would horrible. It’s about trying to flip it on its head.

‘I don’t think that for most people you’re 100% confident all of the time. It’s a work in progress and every day you’re trying to convince yourself of the things that you are, rather than the things that you’re not. We get really good at convincing ourselves about the bad things, so it’s about de-programming that mentality. 

‘If I thought a picture was a bit dark, I might brighten it up but I have not got the time to airbrush, slim things down, change the shape of things.

‘Then also I’m going to go out in public and they’ll go, ‘Who are you? Looks nothing like you!’ I think it can be a real dark hole to go down if you’re constantly changing things and wanting to be different. ‘We have to get into the schools at this point and learn how to create a positive feed online.

‘If you’re looking at something and just feeling crap about yourself, don’t look at it anymore. We’ve got to teach how to detox social media, how to find positive people to follow, how to deal with negative feedback and criticism.’

DENISE WELCH, 62

DENISE WELCH, 62

Denise has always been candid about her body battles

Denise has always been candid about her body battles

DENISE WELCH, 62

Denise has always been candid about her body image and in 2019, she revealed that she had shed 2st having gained the weight amid a mental health crisis and her battle with alcohol in 2013.

She has now detailed her determination to help other women feel comfortable in their skin with the help of the campaign.  

She said: ‘I have no problem baring my all at nearly 63 years old. I am a huge advocate of empowering women.

‘If me posing in a bikini or bathing costume helps one person go, ‘Do you know something, she’s got a bit of cellulite, she’s got a tummy, she’s got saggy boobs, all of those things, but she’s looking after herself, and she’s getting out there’.

‘To me, that makes me happy. 

‘I think it’s so sad that we live in a world of compare and despair and that these young women – and older women – think that they have to distort their image and they look nothing like themselves. 

‘I’m very proud to be part of the campaign.’ 

COLEEN NOLAN, 56

COLEEN NOLAN, 56

COLEEN NOLAN, 56

Last month, Coleen revealed she’s lost weight since adopting a vegan diet and feels the best she has felt ‘in years’.

Last month, Coleen revealed she's lost weight since adopting a vegan diet and feels the best she has felt 'in years'

Last month, Coleen revealed she’s lost weight since adopting a vegan diet and feels the best she has felt ‘in years’

The TV presenter told how she went vegan due to her sisters Linda and Anne’s cancer diagnosis. 

She has now detailed her participation in the campaign and how she felt stripping off to show her frame. 

She said: ‘When I look back to pictures of me a year ago where I was actually a lot slimmer, the irony is that that is probably when I was more insecure.

‘In my younger days, when I should have felt amazing I was paranoid about being good enough.

‘It’s sad to think that when I should have been enjoying my prime I was less secure than I actually am now all these years and quite a few dress sizes later.

‘I think it’s even worse for young people’s body image and confidence nowadays thanks to the pressure of social media. ‘It’s really important to get the message out now that no one is, or ever can be, perfect.

‘You have to learn to love the body you are in whether you’re tall, small, slim, full figured or whatever; the sexiest people are those who are full of confidence. 

‘Be a first-rate version of yourself, we only live once, it’s a shame to waste years of it wishing you could ‘look better’ as I guarantee you, one day you’ll look back at those old photos and wonder why on earth you were so tough on yourself, just like I did.’

FRANKIE BRIDGE, 32

FRANKIE BRIDGE, 32

FRANKIE BRIDGE, 32

Earlier this year, Frankie discussed her battle with an eating disorder at the height of her fame with The Saturdays.

Following on from her candid admission, she has now spoken of the positive message of Body Stories

Following on from her candid admission, she has now spoken of the positive message of Body Stories

The singer told the Made By Mammas podcast that watching what she ate while in the band was a form of control, and that a fear of gaining weight, as she had done while expecting her sons, made her question whether or not to have a third child.

Frankie, who was in the band from 2007-2014 said: ‘I had an eating disorder 100% – I was controlling what I was eating. I didn’t eat very much. I always ran on empty’.

Following on from her candid admission, she has now spoken of the positive message of Body Stories. 

She said: ‘As a new panelist I feel so proud to be taking part in the Loose Women Body Stories campaign. 

‘So much has changed in the world since the rise of social media over the past few years, with children and young adults feeling the biggest pressure to look perfect, I remember that feeling from the early days of my career and still do now! 

‘This shoot is definitely out of my comfort zone, but as a mum, I feel I have a responsibility in spreading this message and whilst I’m sure we’re all guilty of editing pictures in some way, whether through a filter or some good lighting, I hope with this campaign we can encourage everyone to be transparent, honest and keep it real on social media.’ 

LINDA ROBSON, 63

LINDA ROBSON, 63

LINDA ROBSON, 63

Last year, Linda admitted that she’s never fully stripped off in front of her husband of 33 years, because she doesn’t feel like a ‘very sexy woman’.

Last year, Linda admitted that she's never fully stripped off in front of her husband of 33 years, because she doesn't feel like a 'very sexy woman'

Last year, Linda admitted that she’s never fully stripped off in front of her husband of 33 years, because she doesn’t feel like a ‘very sexy woman’

She told on the show that she ‘doesn’t feel comfortable’ being fully naked in front of her spouse Mark Dunford, and prefers wearing ‘big knickers’ than lingerie in the bedroom.

Mother-of-three Linda, who in 2018 unveiled her incredible body transformation after shedding two and a half stone by ditching wine and sugary foods, admitted that she ‘doesn’t think he would go there again’ if her husband saw her naked.

She has now spoken about stripping off again, as she said: ‘When I post online I’d rather it was funny than glamorous. I want to have a laugh with people.

‘I’m not that worried about my body anymore.

‘It is what it is. You get to 63, and obviously I’ve got veins and cellulite, but that’s part of growing old I suppose.

‘I don’t feel as nervous as I did for the first campaign. The reaction was just amazing last time.

‘I’ve got the picture up in my kitchen. Loads of people were then doing their own Body Stories. It helped a lot of people 

KELLE BRYAN, 46

KELLE BRYAN, 46

KELLE BRYAN, 46

Kelle was recently left emotional when she discussed her ‘challenging battle’ with lupus on the show.

The singer and actress was diagnosed in 1999, and told the panel that her experience with the illness has been a ‘a really difficult journey’, while noting that there wasn’t much ‘tolerance or understanding’ of lupus.

After speaking with such candour about her health, she has now gone on to detail her part in Body Stories.

After speaking with such candour about her health, she has now gone on to detail her part in Body Stories.

Kelle, who shot to fame as part of girl group Eternal, emotionally detailed how she had to learn to walk and speak again after cerebral lupus left her with swelling on the brain, causing a seizure.

After speaking with such candour about her health, she has now gone on to detail her part in Body Stories.

She said: ‘I don’t edit my pictures. I just go for it. I just think it’s a slippery slope. Once you start it you kind of want to see yourself looking like that all of the time.

‘I know lots of girls do it and they enjoy it, it’s just not for me. I think about my little girl whenever I post. There’s so many posts of me looking absolutely heinous for that reason. 

‘I want people to see me, not a filtered me. If it’s first thing in the morning and I’m in the gym and I’m posting, I’m just posting what you see.

‘I’m not filtering it. I can understand if women want to do it, for me personally, I’m alright, I’m good. ‘Just try not to beat yourself up as much. 

‘Do things that make you feel good. It’s a choice. I choose to post what I post. And other people choose to post what they want to post. It’s a snapshot of somebody’s life. It’s not all of their lives. 

‘I don’t misrepresent myself, I don’t misrepresent what I look like. I give an accurate account’.

KAYE ADAMS, 58

KAYE ADAMS, 58

KAYE ADAMS, 58

Kaye spoke about how people are being impacted by the changes in social media and the rise of filters. 

Kaye spoke about how people are being impacted by the changes in social media and the rise of filters

Kaye spoke about how people are being impacted by the changes in social media and the rise of filters

She said: ‘All of us as individuals, you’re focused on your own image, you’ve got your own insecurities, you think, what’s the harm, take that little spot off, take those wrinkles out. It feels really innocent.

‘But it’s when you stand back and say, if this is now the norm, if this is what everyone is doing, then the total impact of that is really quite massive.

‘And it’s a pain in the butt having to be the one that doesn’t do it, because it’s tempting isn’t it! ‘I think it’s a really potent thing for this campaign to make people stop and think.

‘And not just have all of these images constantly wash over us and we lose track of the fact that actually they’re not real.

‘You can’t lecture people about what’s right for them, as you don’t know why they feel the way they do, how they’ve got to that. I would never, ever do that.

‘But I’d just try to urge people that we are absolutely every one of us in the same boat. We all have these insecurities. It’s a very rare person that doesn’t.’ 

BRENDA EDWARDS, 52

BRENDA EDWARDS, 52

BRENDA EDWARDS, 52

In 2019, Brenda stripped off live on Loose Women as she candidly detailed her battle with breast cancer and revealed her insecurities around her body had gone away after undergoing a mastectomy and breast reconstruction in 2016.

Discussing her journey with body confidence, the star said she initially suffered a loss in self esteem after giving birth to her first child. She has now said of the shoot: ‘I felt more confident going into this the second time around. The first time I’d never done anything and I would never dream of doing anything like that…

‘After the first one, I did feel very empowered. And because my nervousness surrounded my breast cancer, I felt very embarrassed to have my body shown.

In 2019, Brenda stripped off live on Loose Women as she candidly detailed her battle with breast cancer

In 2019, Brenda stripped off live on Loose Women as she candidly detailed her battle with breast cancer

‘So that’s probably why I hadn’t shown it up until that point. ‘Since doing that photoshoot there were so many women that got in touch with me and said they appreciated how upfront I was and how honest I was and they’re embracing what’s going on with them even more.

‘That’s why I’m doing it a second time around, to give another push to women, just like me, feeling insecure about themselves and insecure about their bodies. And to show that you don’t have to be insecure, this is you. 

‘This is me. We all go through different things, ups and downs and everything and this is what needs to be embraced and accepted as yourself. ‘By the time you go through pushing this and changing that [on an app], I can’t remember what I look like in the first place. I think it’s more important to see yourself, as yourself.

‘Until you appreciate yourself as you, no one else will.’ ‘I think the confidence of having the show and the support of the show really helped me. Having the support of all the other women.

‘I think with anything, it’s about communication and opening those doors of communication to talk to people about what you might be nervous about. 

‘By the time you’ve finished you’ve ended that conversation it’s, ‘What was I nervous about?’ ‘I think the campaign is amazing and whether it helps a young girl or young boy or older girl/ boy it’s just about keeping it real. Being able to keep it real and be honest and say this is me this is what I’m about from now to whenever.’

JANE MOORE, 59

JANE MOORE, 59

JANE MOORE, 59

Jane has been praised in the past about sharing images showing her in a bikini and giving a ‘refreshing’ take on confidence. 

Jane has been praised in the past about sharing images showing her in a bikini and giving a 'refreshing' take on confidence

Jane has been praised in the past about sharing images showing her in a bikini and giving a ‘refreshing’ take on confidence

She said: ‘Body confidence for me is wrapped up in overall confidence, I think it’s all about self-esteem and if you like who you are as a person as much as everything else, then that translates to the whole package. 

‘Nobody’s perfect at the end of the day. As long as you kind of like who you are, know who you are, you’ll be fine. 

‘If you filter out all the differences, what are you left with? Just a clone. You can’t filter yourself in reality. I have no problem with it as long as you are also happy with what you actually look like in reality.

‘I was looking at Denise’s pictures before and all I was looking at was her smile. She’s got such a great smile. That’s what my attention was drawn to. 

‘That’s a really valuable lesson – if you walk into a room and you smile and you’ve got something to say and you’re great fun to be around people are really not going to be looking at any blemishes you might have 

Loose Women airs weekdays at 12.30pm on ITV and ITV Hub 



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