Lara Bingle shows off her incredible body as she becomes global ambassador for Seafolly swimwear


Back and better than ever! Lara Bingle shows off her incredible body in Seafolly swimwear as she becomes a global ambassador for the brand… 15 years after her iconic ‘Where the bloody hell are you?’ tourism advert

Lara Worthington (nee Bingle) is back to bikini modelling and she looks better than ever.

The mother-of-three was named global ambassador for Seafolly on Tuesday, and she simply stuns in the famous swimwear brand’s latest campaign.

The 33-year-old shows off her incredible figure in several swimsuits as she poses on a beach in magical Jervis Bay, off the coast of NSW

Back and better than ever! Lara Worthington (nee Bingle) is back to bikini modelling and she looks better than ever. The mother-of-three was named global ambassador for Seafolly on Tuesday, and simply stuns in the brand’s latest campaign.

Lara, a Pilates devotee, flaunts her ripped abs in a red striped cut-out one piece and a stylish navy and white bikini.

The blonde beauty’s natural beauty is also on show in the campaign, with stylists using barely any makeup on her flawless visage.  

Her signature blonde bob is also left fairly untamed.  

This is Lara’s first swimsuit shoot in a long time, after swapping glamour modelling for a quieter life as a beauty mogul and fashion influencer.

Simply stunning: The 33-year-old shows off her incredible figure in several swimsuits as she poses on a beach in magical Jervis Bay, off the coast of NSW

Simply stunning: The 33-year-old shows off her incredible figure in several swimsuits as she poses on a beach in magical Jervis Bay, off the coast of NSW

Since marrying Sam, who is best known for his role in Avatar, she has mostly stayed out of the headlines and adopted a more conservative style of dress.

Before the notoriously private couple started dating in 2013, Lara had been a tabloid fixture in Sydney.

She had her own reality show, Being Lara Bingle on Channel 10, and dated a string of famous men, including former Australian cricket captain Michael Clarke.

Lara was a little-known 19-year-old model from Cronulla, in Sydney’s south, when she became the face of Australia’s tourism industry in 2006.

The $186 million ‘So where the bloody hell are you?’ campaign was masterminded by future Prime Minister Scott Morrison and screened across the globe.

Natural beauty: The blonde beauty's natural beauty was also on show as she barely wore any makeup for the shoot and had her locks out in a natural style

Natural beauty: The blonde beauty’s natural beauty was also on show as she barely wore any makeup for the shoot and had her locks out in a natural style

The advertisements featured various Australians preparing for visitors to their country, and concluded with a bikini-clad Lara stepping out of the ocean and asking, ‘So where the bloody hell are you?’

The campaign wasn’t without controversy, however, and it was banned in the UK for its use of the word ‘bloody’ – despite that country allowing racy billboards for the fashion brand FCUK.

It was also banned in Canada due to its reference to alcohol consumption with the opening line, ‘We’ve poured you a beer’.

A natural: This is Lara's first swimsuit shoot in a long time, after swapping glamour modelling for a quieter life as a beauty mogul and fashion influencer

A natural: This is Lara’s first swimsuit shoot in a long time, after swapping glamour modelling for a quieter life as a beauty mogul and fashion influencer

The Worthingtons, who share three sons, Rocket, five, Racer, four, and a ten-month-old baby River, live a quiet life in the U.S. these days.

However, they did recently return to Australia for work and family reasons.

Lara is doing various modelling jobs and Sam is busy rehearsing the upcoming Sydney Theatre Company production of the black comedy Appropriate.

Where the bloody hell are you? Lara was a little-known 19-year-old model from Cronulla, in Sydney's south, when she became the face of Australia's tourism industry in 2006

Where the bloody hell are you? Lara was a little-known 19-year-old model from Cronulla, in Sydney’s south, when she became the face of Australia’s tourism industry in 2006

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