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Kylie Jenner teases new conscious baby care brand Kylie Baby with a set of new promotional videos


Kylie Jenner is expanding her empire with a line of ‘vegan and clean’ baby care.

And on Thursday, the 24-year-old businesswoman continued to tout Kylie Baby’s conscious product line, which will be available to the public on September 28.

In four promotional videos uploaded to her YouTube page, Jenner rested atop a simulated cloud as she highlight the brand’s offerings. 

Growing her empire: Kylie Jenner, 24, is expanding her empire with a line of baby care called Kylie Baby 

New promo: On Thursday the businesswoman uploaded four videos to her YouTube page to highlight the brand's offerings

New promo: On Thursday the businesswoman uploaded four videos to her YouTube page to highlight the brand’s offerings

The pregnant entrepreneur looked angelic as she broke down the products one by one, giving each a moment of screen time.

The youngest of the Kardashian-Jenner clan is clad in white for the short videos, which are all one-minute-long or less.

The beauty maven is seen in a cleavage-baring silky bodice with four thin, jeweled straps that sit over her shoulders and drape over her arms. 

On her lower half she’s dressed in fitted pants that have a center crease and short slits at the bottom. The ensemble is finished with a pair of stiletto heels. 

Jenner’s hair is an auburn color in the promotional ads. 

Coming soon: Kylie Baby, which is described as 'vegan and clean' baby care, will be available to the public on September 28

Coming soon: Kylie Baby, which is described as ‘vegan and clean’ baby care, will be available to the public on September 28

Angelic: The pregnant entrepreneur looked angelic as she broke down the products one by one, giving each a moment of screen time

Angelic: The pregnant entrepreneur looked angelic as she broke down the products one by one, giving each a moment of screen time

It’s styled in a side part and pulled back into a sleek and imperfect edgy bun – the same style she rocked on the Forbes cover that announced her billionaire status. 

The look is taken up a notch with face-framing baby hair set along her hairline.

The Los Angeles native sits in front of a purple and blue ombré background while pitching her product line to consumers. 

In the closeup frames viewers get a magnified glance at the social media star’s fine jewelry.

Blingy: The Los Angeles native shows off diamond bracelets and rings as she delicately handles the bottles of shampoo and conditioner

Blingy: The Los Angeles native shows off diamond bracelets and rings as she delicately handles the bottles of shampoo and conditioner

The Los Angeles native shows off diamond bracelets and rings as she delicately handles the bottles of shampoo and conditioner.

Also notable is her sharp stiletto manicure, which boasts the same baby blue, pink, and white sky aesthetic as the bottles of bath time commodities.   

The soon-to-be mom-of-two gushes about the clean products in the snippets. ‘Now we have my gentle shampoo and conditioner – such a dream duo,’ she says in the first line of the commercial.

Cloud 9: The reality TV star sits on a simulated cloud in the dreamy new visuals

Cloud 9: The reality TV star sits on a simulated cloud in the dreamy new visuals

Tested and approved: The official Instagram of the brand assures buyers its formulas are pediatrician-tested, fragrance-free, tear-free, and hypoallergenic

Tested and approved: The official Instagram of the brand assures buyers its formulas are pediatrician-tested, fragrance-free, tear-free, and hypoallergenic

‘It is amazing for all hair types. It’s especially great for curls. This has changed [my daughter] Stormi’s hair. They made her curls silky and hydrated. They’ve never looked better!’ she added.

‘I love how our formula lathers, the way it makes it look. It’s silky, it’s nourishing for her hair, completely tear-free. I made sure there was a pump so it makes it a lot easier,’ she continued.

The new line of baby essentials promises to be clean, vegan, and conscious.

Safe! The new line of baby essentials promises to be clean, vegan, and conscious

Safe! The new line of baby essentials promises to be clean, vegan, and conscious

The official Instagram of the brand assures buyers its formulas are pediatrician-tested, fragrance-free, tear-free, and hypoallergenic. It will be available September 28. 

The launch comes less than a month after the makeup mogul confirmed that she is expecting her second child with boyfriend Travis Scott. 

The couple, who already share three-year-old Stormi, shared the news on Instagram on September 7 by means of an emotional video featuring footage of the positive pregnancy test and the first few ultrasounds.

Kid-approved: 'This has changed Stormi's hair. They made her curls silky and hydrated. They've never looked better!' Kylie gushed; Stormi seen in a photo from March 2020

Kid-approved: ‘This has changed Stormi’s hair. They made her curls silky and hydrated. They’ve never looked better!’ Kylie gushed; Stormi seen in a photo from March 2020



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