Kim Kardashian boosts SNL’s key ratings by 23% after worst-watched season opener in the show’s history
Following the worst-rated season opener in the show’s history last week, the reality star drew enough eyeballs to marginally boost their numbers, and even joked about decreased viewership in recent years as part of her opening monologue.
‘I’m so used to having 360 million followers watching my every move, and how many people watch SNL? Like 10 million? Tonight is just a chill, intimate night for me.’
Keeping up with Kim! The famed reality star drew enough eyeballs to boost Saturday Night Live’s ratings marginally, following the worst-rated season opener in the show’s history
Kim’s October 9 hosting stint earned a 3.8 household rating (live and same day) and a 1.6 rating in the 18-49 demographic, per Nielsen.
Comparatively the season 47 opener with Owen Wilson on October 2, garnered a 3.5 household rating and a 1.3 rating in the 18-49 range, which is the show’s target demographic.
Using last week as a baseline, percentage wise Kim increased overall numbers by 8.5% and demographic numbers by 23%.
Household measurements are the earliest available data and most traditional, but do not include streaming — which now makes up a quarter of total television consumption in the United States.
Starting off strong: Her opening monologue was more like a roast as she joked about her sex tape, said she divorced Kanye West because of his personality, touched on her family and plastic surgery and even called Kris Jenner’s boyfriend Corey Gamble a gold-digger
Positive reinforcement: The successful numbers were also echoed in a handful of Tweets about the show and sketches
Celebrity overload: In a Bachelorette spoof she was seen opposite celebrity suitors including Chris Rock, John Cena and and Blake Griffin
Memorable: One moment that got people talking included she and Pete Davidson sharing a kiss in a Jasmine and Aladdin spoof
The platform however is launching Nielsen Streaming Video Ratings and will start by measuring across 10 streaming platforms including Hulu — which offers next day viewing and live viewing of SNL.
News of Kim’s casting was perhaps the most sensational announcement since that of Elon Musk in Season 46, drawing mixed reactions from fans, but her good numbers seemed to be echoed in a flurry of Twitter statements.
Kim’s opening monologue packed a punch as she joked about her sex tape, said she divorced Kanye West because of his personality, touched on her family and plastic surgery and even called Kris Jenner’s boyfriend Corey Gamble a gold-digger.
The episode continued to feature memorable moments such as a Bachelorette spoof with celebrity suitors such as Blake Griffin, Chris Rock and John Cena, a Jasmine and Aladdin skit in which she planted a kiss on Pete Davidson and an impersonation of Kourtney Kardashian as a judge where she poked fun at her PDA with Travis Barker.
The numbers: Kim’s October 9 hosting stint earned a 3.8 household rating (live and same day) and a 1.6 rating in the 18-49 demographic, per Nielsen