Kendall Jenner facing backlash and accusations of cultural appropriation over 818 tequila brand


Kendall Jenner continues to face backlash and accusations of cultural appropriation for overlooking deep-rooted Mexican legacy in 818 tequila brand (named after her affluent Calabasas area code)

  • Kendall Jenner is continuing to face backlash and accusations of cultural appropriation after launching her 818 tequila brand 
  • She has caught backlash for naming her spirit after the Calabasas area code and appearing to overlook tequila’s deep-rooted Mexican legacy
  • Her new line includes an Anejo, Blanco and Reposado from agave plants grown in Jalisco, Mexico 

Kendall Jenner is continuing to face backlash and accusations of cultural appropriation after launching her 818 tequila brand.

The 25-year-old model, who was born and raised in the affluent Californian city Calabasas, has been criticized over the launch campaign, that sees her roaming through an agave farm in Jalisco, Mexico.

However, Kendall launched the alcoholic beverage in Los Angeles this week, making a series of promotional appearances around town, wearing 818 branding.  

Under fire: Kendall Jenner continues to face backlash and accusations of cultural appropriation over 818 tequila brand overlooking its deep-rooted Mexican legacy 

The Keeping Up with the Kardashian star has also caught backlash for naming her spirit after the Calabasas area code and appearing to overlook tequila’s deep-rooted Mexican legacy. 

Her new line includes an Anejo, Blanco and Reposado from agave plants grown in Jalisco, Mexico. 

One Twitter user went so far as to say: ‘Kendall Jenner coming out with her “own” tequila is ultimate modern day colonizer vibes.’ 

Earlier this week, Kendall made sure to turn off comments to her 164million followers after facing cultural appropriation backlash for having no real affiliation to Mexico, having grown up in the affluent community she grew up in just outside of LA.  

Backlash: Many have taken to social media to criticize the star accusing her of cultural appropriation

Backlash: Many have taken to social media to criticize the star accusing her of cultural appropriation 

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