Kayla Itsines and her ex Tobi Pearce sell their fitness platform Sweat for a cool $400million


Kayla Itsines has sold Sweat, the fitness platform she co-owned with her former fiancé Tobi Pearce.

According to a report by The Australian Business Network, as re-reported by The Courier Mail on Tuesday, Kayla, 30, and her ex sold the company for $400million.

Their global health and fitness empire was bought by US software giant iFIT Health & Fitness Inc., just six years after they established the popular app.

Sold: Kayla Itsines has sold Sweat, the fitness platform she co-owned with her former fiancé Tobi Pearce. Both pictured 

Despite the sale, Kayla and Tobi will still lead the brand from Adelaide, where the business will retain its headquarters. 

‘Kayla and I have had a very strong and long working relationship and this is the beginning of chapter two for both of us,’ Tobi said of the sale.

‘I’m very much looking forward to a bigger and better Sweat – our headquarters will remain in Adelaide and we have a second office in Melbourne and that will remain there as well.’

Cashing in: According to a report by The Australian Business Network, as re-reported by The Courier Mail on Tuesday, Kayla, 30, and her ex sold the company for $400million

Cashing in: According to a report by The Australian Business Network, as re-reported by The Courier Mail on Tuesday, Kayla, 30, and her ex sold the company for $400million 

Since its inception, the Sweat app has been downloaded more than 30 million times, and in the year to June 2020, generated $99.5million in revenue. 

The US is their biggest market, and is responsible for $53.7million of their revenue. 

Kayla confirmed her split from Tobi, who is the father of her two-year-old daughter, Arna Leia, in August last year. 

Taking care of business: Their global health and fitness empire was bought by US software giant iFIT Health & Fitness Inc., just six years after they established the popular app

Taking care of business: Their global health and fitness empire was bought by US software giant iFIT Health & Fitness Inc., just six years after they established the popular app

The former couple, who were together for eight years, co-founded the Bikini Body Training Company after meeting in late 2012.

The popular brand went on to amass a following of more than 20 million fitness enthusiasts worldwide thanks to their workouts, app and ebooks.

They were named joint fifth on the Australian Financial Review’s Young Rich List for 2018, making them the wealthiest self-made twenty-somethings in Australia.

Boss: Despite the sale, Kayla and Tobi will still lead the brand from Adelaide, where the business will retain its headquarters

Boss: Despite the sale, Kayla and Tobi will still lead the brand from Adelaide, where the business will retain its headquarters

That same year, Forbes estimated the then-couple’s shared net worth to be $696million.

Their fitness programs help people transform their bodies and achieve dramatic weight loss at the gym or from home.

At the time of their separation, Kayla said in a statement that she and Tobi would remain friends and business partners.

Money-maker: Since its inception, the Sweat app has been downloaded more than 30 million times, and in the year to June 2020, generated $99.5million in revenue

Money-maker: Since its inception, the Sweat app has been downloaded more than 30 million times, and in the year to June 2020, generated $99.5million in revenue

‘After eight years together, Tobi and I have come to the difficult decision to separate as a couple. We will always be family, and remain good friends and devoted parents to Arna,’ she said at the time.

‘We have grown up together in Adelaide, sharing a lifetime of experiences and special memories from moving into our first apartment and starting Sweat from our lounge room to becoming parents to our beautiful daughter.

‘Our friendship remains strong as we parent Arna together and run Sweat as business partners. Thank you for your support and kindness during this time.’

'Kayla and I have had a very strong and long working relationship and this is the beginning of chapter two for both of us,' Tobi said of the sale

‘Kayla and I have had a very strong and long working relationship and this is the beginning of chapter two for both of us,’ Tobi said of the sale



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