Conservative comedian Greg Gutfeld’s late night Fox News comedy show Gutfeld! has overtaken its rivals once again in ratings, beating out every other late night show in viewership, including Stephen Colbert’s Late Show on CBS.
The feat is a strong indicator that Gutfeld’s brand of mocking cancel culture and the woke left appears to have found a durable audience.
On Tuesday, Gutfeld! which airs at 11pm, took in a total of 2.120million viewers with 434,000 in the 25-to-54 age demographic coveted by advertisers.
It beat out Late Show in the 11.35pm time slot for the second time on record with total viewership of 1.896million on Tuesday with 423,000 in the key demographic.
It had done so before on August 17, drawing 2.12 million viewers, with about 434,000 in the key demographic compared to Colbert’s 1.9 million total, with 423,000 in the 25-to-54 group.
Speaking on his own show’s panel discussion in August, liberal comedian Bill Maher argued that Gutfeld’s comedy resonated after liberals had made easy targets of themselves in recent years.
‘I’ve been asked over the years many times, “Why isn’t there a conservative comedy?” And I would always give the answer, which I think was the true answer, “There’s not good fodder for it,”‘ he told his panel.
Fox News’ Gutfeld! hosted by right-wing comedian Greg Gutfeld (pictured) has once again beaten Stephen Colbert’s Late Show in ratings during the late-night show time slot, including in the key 25-to-54 age demographic
‘You know, the liberals aren’t crazy. This was my answer for many years. … Now, I don’t think it’s the same situation,’ he said, according to Fox News.
Maher went on to list some examples.
‘You know, “Three-year-olds pick their own gender” is an Onion headline,’ he said, referring to the mock news outlet.
‘You know, a lot of this stuff that’s going on the left now, it’s, you know, “Seattle votes to decriminalize crime.” Now, the problem is that they don’t know how to do comedy, but if they found someone who did, they could … Because comedy goes where the funny is. And there is funny on the left now as well as the right.’
Meanwhile on Tuesday, Jimmy Kimmel’s Live on ABC stood at 1.978million total viewers, with 301,000 in the 25-through-54 demographic, and Jimmy Fallon’s Tonight Show on NBC fell even further behind, with 1.216 total viewers, and 354,000 in the target demographic.
Gutfeld! has struggled to overtake Colbert in terms of viewership, but had done so before in August 17
Gutfeld has regularly outperformed both Kimmel and Fallon in the time slot, but has struggled to overtake the Late Show, The Wrap reported.
Colbert still managed to beat Gutfeld in the 18-to-49 demographic with 322,000 viewers to Gutfeld’s 281,000.
The right-leaning comedian has not made a secret about his brand of comedy, with Fox launching his show with a billboard in Hollywood announcing that ‘Cancel Culture Just Got Cancelled!’ along with a photo of Gutfeld pointing towards the El Capitan Theatre, where Kimmel shoots his program, The Wrap also reported.
Fox also bought ads during his rival’s shows, including NBC’s Late Night with Seth Meyers and CBS’ The Late Late Show with James Cordon as well as on Conan and Full Frontal with Samantha Bee.
Gutfeld! however, has routinely trounced other late-night rivals Jimmy Kimmel (left) and Jimmy Fallon
Due to prejudices about what subjects comedy can tackle, Gutfeld! has become somewhat of a sleeper success, according to media academics Nick Marx and Matt Sienkiewicz, writing for Nieman Lab.
While Gutfeld!’s comedy centers on ‘owning the libs’ with sketches, jokes and one-liners, they say his show has all the mainstream familiarity of a standard late night show.
His popularity, they argued, has been also made invisible by social media algorithms that bury jokes that might offend, as well as preconceptions about what comedy can be, leading other comedians to dismiss right-wing humor.