Emily Ratajkowski puts her cleavage and abs on display as she promotes her Inamorata bikini range in sexy Turks and Caicos snaps
She has an incredible bikini body.
And Emily Ratajkowski put her toned and taut figure on display as she promoted her swimwear line Inamorata on the beaches of Turks and Caicos in a series of sizzling snaps posted Sunday.
The 28-year-old fashion industry personality initially founded her brand a few years ago and is routinely seen in sizzling snaps that are shared to the company’s official Instagram account.
Scenic views: Emily Ratajkowski was seen modeling a leopard-floral-printed bikini while spending time in Turks and Caicos for promotional photos that were shared to Inamorata’s Instagram account on Sunday morning
Ratajkowski wore an eye-catching leopard-and-floral printed Melba bikini top that left little to the imagination of her followers during the promotional photoshoot.
She paired her top with a matching Selma wrap that clung tightly to her curvy hips and exposed much of her sculpted thighs.
The social media personality was also seen wearing a set of waist chains that commanded attention to her toned tummy.
The designer’s beautiful brunette hair flowed gracefully in the cool seaside breeze, and she also sported several necklaces and a set of gold earrings while posing for the snaps.
Outfit coordination: The fashion industry personality was also seen wearing a matching wrap that clung tightly to her curvy hips
Accessorizing well: The supermodel also wore a pair of necklaces and a set of waist chains while spending time in the shining tropical sun
In a second shot, Ratajkowski was seen wearing a striped hat and carrying a pair of sunglasses while she made her way towards the waves.
She also shared a shot that had been taken during her getaway trip to Inamorata’s Instagram Story, where she was seen covering her face from the shining tropical sun.
The supermodel founded her line in 2017 with the intention of crafting fashionable swimwear that she could market directly to her own fans.
Ratajkowski spoke about how she started the brand during an interview with The Daily Front Row, where she recalled realizing that many companies that she modeled for also wanted her opinion about style.
Successful entrepreneur: Ratajkowski founded Inamorata in 2017 with the intention of providing stylish swimwear directly to her fans
She expressed: ‘It really came to me through doing all these licensing deals, and also targeted ads through Instagram or with campaigns and realizing, “Oh, wow, I’m being hired to collaborate with these brands for my creative direction.”‘
The social media personality then remarked that she was responsible for the look of all of the brand’s products and that she enjoyed being hands-on with her company.
‘I design everything. Everything for me is taken from inspiration. Then I literally just have a notebook where I sketch out [the looks] and work with the factories to build the samples. Then we really just go from there,’ she said.
Serious business: During a sit-down with The Daily Front Row, the supermodel noted that many companies that appreciated her work as a model also took notice of her stylistic inclinations
Hands-on: Ratajkowski also pointed out that she personally designs all of Inamorata’s offerings
Ratajkowski went on to note that, although she was aware that her social media presence was part of the reason for her company’s success, she wanted the line to become notable for its own offerings.
‘I want the brand to exist without me and sort of be its own thing. As much as I’m so grateful for all my fans who have come over to Inamorata, I definitely want it to grow into its own company separately from my own identity,’ she noted.
Ratajkowski concluded by expressing that she was intrigued about the ongoing changes in the fashion industry and remarked that she was happy to adapt to its new methods of business.
‘I think what’s evolving is that the old go-to’s in fashion are in a really different place. You can be really creative with how you market,’ she said.
Vision: Ratajkowski pointed out that, although she understands that many of her fans know about Inamorata specifically because of her, she wants the company to ‘grow into its own company separately from my own identity’