Elon Musk‘s mother Maye has joined a diverse cast of models who are proudly showing off their swimsuit bodies in Summersalt’s inclusive new campaign.
The popular swimwear brand enlisted 24 inspiring women to strike a pose in its line of swimsuits, including double-amputee Lauren Wasser, plus-size yogi Jessamyn Stanley, and Special Olympics gymnastics champion Chelsea Werner.
Titled ‘Every Body is a Summersalt Body,’ the summer 2021 campaign aims to promote self-love and body positivity, with the brand saying in a statement: ‘The women in the campaign represent a diverse group of activists, entrepreneurs, and change-makers, who are trailblazing within their communities.
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Striking: Elon Musk’s mother Maye, 73, leads a cast of diverse models who are featured in a stunning new swimwear campaign for thee inclusive swimsuit brand Summersalt
Sister sister: David Foster’s actress daughters Sara (left), 40, and Erin (right), 38, also posed for the campaign, which was shot in New York and Los Angeles
Sports stars: Married Team USA soccer players Ashlyn Harris (left), 35, and Ali Krieger (right), 36, wore matching swimsuits for one shot
Natural beauty: Toxic shock syndrome survivor and double amputee Lauren Wasser proudly put her gold prosthetics on show in her images, which show her modeling a bold orange bikini
Pretty in pink: Former E! News host Catt Sadler, 46, struck several different poses in a fuchsia bikini from the brand, which aims to ’empower all women to feel confident, exactly as they are’
Summersalt hopes to ’empower all women to feel confident, exactly as they are,’ and a spokesperson explained that the brand wanted to feature such a diverse cast of models to help ‘promote body positivity and self-confidence’ for people of all shapes, sizes and backgrounds.
The models range in age from 23 to 73, with Maye being the oldest. The model, author, and practicing dietician looks regal in her black one-shoulder one-piece as she poses with her hand on her hips, her silver hair combed back.
‘I’m so happy to have confidence at 73,’ Maye said in the playful campaign video.
Maye is no stranger to breaking boundaries in the fashion industry after having found her greatest success as a model in her 60s and 70s. The mother of three made history in 2018 when she became the face of CoverGirl at the age of 69, and her modeling career continues to thrive.
Two of a kind: The Foster sisters had their chance to pose individually in front of the camera, but they also made sure to sneak in a few shots together
Design dream: Sara (left) teamed up with Summersalt to design her own capsule collection of electric blue swimwear, which the sisters were photographed modeling
Leading lights: The brand chose the models like Ali and Ashlyn to ‘represent a diverse group of activists, entrepreneurs, and change-makers’
Perfect pair: The athletic couple, who married in 2019, donned black and white swimsuits in. one shot
Strike a pose: Ali (left) and Ashlyn (right) also took the opportunity to pose for individual pictures
Model behavior: In one image, Ashlyn shows off her tattoos while doing a stretch in a black one-piece
Brand investor Sara Foster, 40, posed alongside her sister Erin Foster, 38, for the campaign wearing complementary swimsuits. Both sisters are performers and entrepreneurs and are best known for their VH1 parody Barely Famous. They most recently launched their podcast The World’s First Podcast with Erin & Sara Foster.
But Sara not only featured in the campaign as a model, she actually designed some of the swimwear that is showcased in the images.
In one image, the sisters are both sporting wet beach hair and wearing electric blue swimsuits: a bikini for Sara and a high-leg one-piece for Erin, both of which were designed by the older Foster sibling as part of her Summersalt x Sara Foster Electric Blue capsule collection.
Another snap shows Sara posing in a black one-piece while Erin models a leopard rash guard and matching bottoms.
The Foster sisters weren’t the only duo who were photographed together.
Professional soccer players and spouses Ali Krieger, 36, and Ashlyn Harris, 35, are featured together and apart. The National Women’s Soccer League athletes, who both play for the Orlando Pride, are pictured doing power poses wearing one-strap one-piece swimsuits.
Stunning: Plus-size fashion model Denise Bidot showed off her curves in a flirty two-piece and a pink and red one-piece
Trailblazer: Plus-size yogi Jessamyn is an advocate for body positivity and size inclusivity in the fitness industry. She was all smiles while modeling a playful white two-piece
Going for gold! Paralympic gymnast Chelsea Werner proudly put her medals on display in one of her campaign images, which showed her posing in a one-shoulder swimsuit
Confident: Chelsea flashed a smile for the camera while donning and black and white polka-dot one-piece with ruffled straps
Confident: Model Andrea Thomas has vitiligo, a skin condition that causes patches of skin to lose pigment
Diverse: Barbara ‘Babs’ Costello (left) is a TikTok star known for her ‘Brunch with Babs’ series, while Lauren Seely (right) is an associate producer for NBC News and a trapeze enthusiast
Making friends: Babs struck a pose with Elizabeth Ariola, the founder of Mrs. Nipple, a lifestyle brand that provides community for new mothers
Looking good: Jari Jones, an actress, writer, and LGBTQ rights activist, was the picture of confidence in the brand’s swimsuits