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Demi Lovato comes under fire for partnering with ‘hub for Qanon’ conspiracy website Gaia


Demi Lovato comes under fire for partnering with ‘hub for Qanon’ conspiracy website Gaia

  • Singer, 29, announced their partnership on their Instagram account  
  • Lovato has a page on the website, which has a monthly $11.99 membership fee  
  • Gaia features a number of New Age clips and conspiracy clips featuring anti-vaccine activists 
  • Site has past been described as a ‘mainstream yoga site’ that ‘is now a hub for QAnon influencers’ 
  • Gaia said it ‘believes the fanbase Lovato continues to cultivate has a desire to dig deeper into the more important questions regarding the nature of reality’ 


Demi Lovato has inked an endorsement deal with the streaming site Gaia, which has been linked to a number of conspiracy theories regarding vaccinations, aliens, and reptile overlords.

The 29-year-old singer last week took to Instagram to announce the partnership to more than 118 million followers, posing with a phone showcasing the app.

‘Thrilled to be a @wearegaia ambassador,’ Lovato said. ‘Understanding the world around us (the known and the unknown) is so exciting to me! Check out my stories to learn more!’

New partnership: Demi Lovato, 29, has inked an endorsement deal with the streaming site Gaia, which has been linked to a number of conspiracy theories regarding vaccinations, aliens, and reptile overlords

The musical artist, who uses the pronouns they/them, has a page on the website – which has a monthly $11.99 membership fee – in which an episode about an ‘ancient space program’ is explored.

Among the musical artist’s ‘handpicked favorite’ programs are an anthology promoting the idea that Atlantis was authentic and that people are existing in the wake of a war between giants and ‘reptilians,’ according to The Daily Beast

Gaia says it has enrollment of more than 750,000 members, and features a number of New Age clips and conspiracy clips with anti-vaccine activists, according to the outlet.

A Daily Dot report last December described Gaia as a ‘mainstream yoga site’ that ‘is now a hub for QAnon influencers’ after a number of QAnon-associated personalities began appearing on the site after being banished from other platforms.

A number of Gaia stories are about aliens and UFOs, which Lovato has spoken publicly about in the past; pictured in May in Los Angeles

A number of Gaia stories are about aliens and UFOs, which Lovato has spoken publicly about in the past; pictured in May in Los Angeles 

Lovato last month said they felt that the term 'aliens is a derogatory term' for extraterrestrial beings

Lovato last month said they felt that the term ‘aliens is a derogatory term’ for extraterrestrial beings

In February, a Business Insider report stated that Gaia employees were in chatter about QAnon and InfoWars. Gaia denied a claim in the report that a report about an alien species dubbed the Blue Avians had to be approved by the alien species.

A number of Gaia stories are about aliens and UFOs, which Lovato has spoken publicly about in the past.

Lovato last month told the outlet Pedestrian they felt that the term ‘aliens is a derogatory term’ for extraterrestrial beings.

‘I really think that if there was anything out there that would want to do that to us, it would have happened by now,’ Lovato told the outlet. ‘But I think that we have to stop calling them aliens because aliens is a derogatory term for anything. That’s why I like to call them E.T.s!’

In a news release Gaia put out earlier this month, the company said that Lovato ‘quickly fell in love with Gaia original series Ancient Civilizations and Deep Space’ while ‘continuing down their rabbit hole,’ a phrase often linked with conspiracy theorists.

Said the company: ‘Lovato’s fascination with Gaia was sparked by their introduction to one of its show hosts Dr. Steven Greer, founder of the Center for the Study of Extraterrestrial Intelligence (CSETI). After several profound experiences practicing Dr. Greer’s meditation protocols intended to make contact with extraterrestrials, Lovato became enamored with the study of consciousness.’

Gaia said that it ‘believes the fanbase Lovato continues to cultivate has a desire to dig deeper into the more important questions regarding the nature of reality.’

In the news release, Lovato said they were ‘excited to be one of Gaia’s first celebrity ambassadors and honored to join a platform [they] have been a fan of for some time.

‘Understanding the world around us, both known and unknown, and diving deeper into areas that expand our consciousness is exciting to me and I am honored to be able to be a part of a community of people who want to do the same.’

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