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Culture Kings co-founder breaks real estate records with Ashmore mansion


Tahnee Beard, who co-founded the Culture Kings streetwear brand, has just made real estate history.

The businesswoman just sold her mansion in Ashmore, on Queensland‘s Gold Coast, for $4.95million, reports realestate.com.au.

It’s the highest sale price for a property in Ashmore, beating the previous record by $550,000.

Sold! Culture Kings co-founder Tahnee Beard (left) has just sold her mansion in Ashmore, on Queensland’s Gold Coast, for $4.95million

The mansion boasts a number of attractive features, including a tennis court, gazebo and swimming pool.

Tahnee and her husband, Simon, co-founded Culture Kings in 2008.

The company now has 500 employees and eight stores across Australia.

The Gold Coast couple recently sold a majority stake of the company to American-based online retailer a.k.a Brands after signing a life-changing financial agreement. 

Expensive: It's the highest sale price for a property in Ashmore, beating the previous record by $550,000

Expensive: It’s the highest sale price for a property in Ashmore, beating the previous record by $550,000

The pair switched to online sales when the coronavirus pandemic hit Australia’s shores early last year, with resounding success.

Culture Kings, which boasts Justin Bieber and Cristiano Ronaldo among its clients, has successfully tapped into the millennial and teen market for more than a decade.

While many businesses struggled to adapt to the pandemic in 2020, Culture Kings thrived, with an estimated 75 per cent of their sales now from online shoppers.

Features: The mansion boasts a number of attractive features, including a tennis court (pictured), gazebo and swimming pool

Features: The mansion boasts a number of attractive features, including a tennis court (pictured), gazebo and swimming pool

The company made a profit of over $19million last year and that figure is set to be even bigger in 2021 after they acquired Princess Polly, one of fastest growing brands in the U.S. for women aged between 16 and 25.

And all this from a company formed almost overnight following a chance meeting in a coffee shop between Simon and Tahnee in 2008.

‘I remember he asked me what my goals in life were,’ she told shopify.com.au.

‘I thought at the time it was an audacious question to ask, but he (Simon) is so goal driven, he is always thinking of a thousand other things at the same time.’

Interior: The stunning master bedroom has picturesque views

Interior: The stunning master bedroom has picturesque views 

Home: Black floorboards and stairs are pictured along with an open plan living space

Home: Black floorboards and stairs are pictured along with an open plan living space

Within weeks of their first date, the pair were a couple, spending up to 20 hours a day together.

They soon combined their savings and began planning their first store in 2008.

And for Simon, who once spent $120,000 to develop his elite business skills, including a one on one meeting with the original Wolf of Wall Street Jordan Belfort – the uncertainty of what lay ahead was motivating.

‘To build the business from scratch and self-fund it the whole way…it was intense,’ he said. ‘We were all in… we had to be.’

Soon after the store opened on the Gold Coast, others followed in Sydney and Melbourne.

Priding themselves on being different, in store DJs, barber shops and basketball courts became the norm for Culture Kings.

Moguls: Tahnee and husband Simon co-founded Culture Kings together in 2008

Moguls: Tahnee and husband Simon co-founded Culture Kings together in 2008

And once celebrities such as Justin Bieber and Drake began to take notice of their streetwear clothing, it was a game changer.

All of a sudden product demand went through the roof in multiple countries, and a global brand was born.

In early January of 2017, a fire at the company warehouse in Brisbane was a significant setback, with the damage bill said to be at least $10million.

Days later a new location for a factory was secured and despite some hairy moments that followed, Culture Kings were soon back on its feet, catering to the masses.

Culture Kings founded in 2008 and now has 500 employees on its books and eight stores across Australia, as well as a healthy online presence

Culture Kings founded in 2008 and now has 500 employees on its books and eight stores across Australia, as well as a healthy online presence

Last year, the Beard’s showed their spending power after purchasing a $11.75million Balinese-style mega mansion, featuring six bedrooms and 10 bathrooms on the Gold Coast.

The property boasts a resort-style swimming pool, tennis court and even a private beach.

Balinese-style furniture carries the tropical atmosphere inside so the fashion duo and their two children can feel as thought they are on a permanent vacation, while maintaining a close distance to cafes, restaurants and night life.

The sprawling mansion is less than 10 minutes drive from Surfers Paradise to the north and Gold Coast to the west.

Moving up: The couple purchased a sprawling mansion on the Gold Coast for $11.75 million in 2020

Moving up: The couple purchased a sprawling mansion on the Gold Coast for $11.75 million in 2020



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