Barilla’s Spotify music playlists last EXACTLY as long as you need to cook their pasta


Not sure how long to cook and stir before your pasta is perfectly al dente? Just wait until the tunes run out.

In a clever new campaign this year, Barilla has debuted eight of its own musical playlists on Spotify, each timed perfectly to play just long enough to cook their pastas.

The playlists — which have names like ‘Mixtape Spaghetti’ and ‘Moody Day Linguine’ — all run for nine to 11 minutes depending on the pasta shape and based on the cooking instructions on the back of the box.

Spaghetti symphony! Barilla has debuted eight of its own musical playlists on Spotify, each timed perfectly to play just long enough to cook their pastas

Radio alfredo: The playlists all run for nine to 11 minutes depending on the pasta shape and based on the cooking instructions on the back of the box

Radio alfredo: The playlists all run for nine to 11 minutes depending on the pasta shape and based on the cooking instructions on the back of the box

Noodle bops: They have names like 'Top Hits Spaghetti' and 'Moody Day Linguine'

Noodle bops: They have names like ‘Top Hits Spaghetti’ and ‘Moody Day Linguine’

‘Playlist Timer’ on Spotify can take the place of any microwave or smartphone timer, but adds a bit more fun to the cooking process.

‘Playlist Timer is a series of playlists whose durations correspond to the cooking time of Barilla’s most loved pasta shapes,’ Publicis Italy said in a statement.

‘[It’s] an actual kitchen timer on Spotify which turns the waiting into a chance to listen to good music, entertain yourself and discover the covers of the playlists, illustrated by eight Italian artists of international caliber.’

Spotify has two playlists for each of the different types of pasta.

‘Mixtape Spaghetti’ includes an instrumental track, some Italian songs, and Hard Knock Life by Jay-Z — which plays for nine minutes, just as long as Barilla recommends cooking its spaghetti.

Creative! The artwork for the playlists — each of which feature images of pasta — was all created by Italian artists

Creative! The artwork for the playlists — each of which feature images of pasta — was all created by Italian artists

Creative! The artwork for the playlists — each of which feature images of pasta — was all created by Italian artists

Ditties for dinner! Playlists include songs by Nas, Fiona Apple, Harry Styles, Dua Lipa, and The Beatles

Ditties for dinner! Playlists include songs by Nas, Fiona Apple, Harry Styles, Dua Lipa, and The Beatles

'[It’s] an actual kitchen timer on Spotify which turns the waiting into a chance to listen to good music, entertain yourself and discover the covers of the playlists, illustrated by eight Italian artists of international caliber'

‘[It’s] an actual kitchen timer on Spotify which turns the waiting into a chance to listen to good music, entertain yourself and discover the covers of the playlists, illustrated by eight Italian artists of international caliber’

‘Top Hits Spaghetti’ also plays for nine minutes and includes Shawn Mendes’ Because I Had You.

Coming in at 10 minutes are ‘Moody Day Linguine’ and ‘Simply Classics Linguine,’ which include Birthh’s Supermarkets and The Beach Boys’ God Only Knows, respectively.

‘Boom Bap Fusilli,’ ‘Timeless Emotion Fusilli,’ ‘Pleasant Melancholy Penne,’ and ‘Best Song Penne’ are all 11 minutes and contain songs by Nas, Fiona Apple, Harry Styles, Dua Lipa, and The Beatles.

According to Design Boom, the artwork for the playlists — each of which feature images of pasta — was all created by Italian artists.

What's cookin'? Spotify's Turkey Timer has Thanksgiving playlists that run for exactly the right amount of time it takes to cook your turkey

What’s cookin’? Spotify’s Turkey Timer has Thanksgiving playlists that run for exactly the right amount of time it takes to cook your turkey

All about your bird: The tool allows users to select the wait of the bird, and whether it's stuffed or unstuffed, to determine how long it should cook for

All about your bird: The tool allows users to select the wait of the bird, and whether it’s stuffed or unstuffed, to determine how long it should cook for

Spotify actually has some other cooking timers as well, including ones that are perfect for Thanksgiving.

The music streaming service’s Turkey Timer runs for exactly the right amount of time it takes to cook your turkey. 

Using their handy tool, users need only to select the weight of their turkey and whether it’s stuffed or not stuffed, and the app will recommend what temperature to cook your turkey at and how long to let it roast.

Next, users pick a genre — R&B, country, oldies, holidays, Latin, or pop — and the site will then spit out an appropriate playlist, each of which has a fun turkey-cooking name.  

The pop list is called Bastin’ and includes hits from Ariana Grande and Drake. R&B fans get All the Seasonings for music by Mary J. Blige and Bruno Mars.

Set the mood: Once that data's put in, the user selects a type of music, like pop, R&B, or holiday tunes

Set the mood: Once that data’s put in, the user selects a type of music, like pop, R&B, or holiday tunes

Genius! Spotify then gives a playlist that is perfectly time for the length it takes to cook a turkey

Genius! Spotify then gives a playlist that is perfectly time for the length it takes to cook a turkey

Country lovers get Deep Fried for Luke Bryan and Rascal Flatts tunes, while oldies fans can listen to Fam Faves, which plays everything from Demi Lovato to Aretha Franklin.

Finally, there’s the Latin playlist, called Sabor de Sangsgiving, and the holiday playlist, called simply, Holiday Countdown. 

Spotify also recommends playing the playlists unshuffled, since the last track has a reminder to take food out of the oven.

And when all is said and done, there’s a ‘Stuffed Snooze’ playlist, ‘to help you nap once the leftovers are put away’. 



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