Entertainment

Barbie movie has a director: Greta Gerwig has been hired


Greta Gerwig will be directing the upcoming live-action Barbie movie. 

The film’s star and producer Margot Robbie told the August issue of British Vogue that the 37-year-old Oscar-nominated director will be directing the film. 

The project will start production in 2022. 

Exciting Hollywood news! Greta Gerwig will be directing the upcoming live-action Barbie movie. Pictured in 2020

The Ladybird and Little Women director was already tapped to write the film’s screenplay, alongside her husband and frequent creative collaborator Noah Baumbach, 51.

However, the 31-year-old Bombshell actress had offhandedly mentioned that Greta would also be stepping into the directing role during an interview with British Vogue.

Speaking of developing a project centered on the sometimes controversial doll, she said, ‘Right, it comes with a lot of baggage!’ 

Great choice: Margot Robbie is slated to play the world's most iconic fashion doll and is also producing the project. Seen in 2020

Great choice: Margot Robbie is slated to play the world’s most iconic fashion doll and is also producing the project. Seen in 2020

Cultural icon: Robbie will be bringing Ruth Handler's cultural icon to life in a film she hopes will 'honor the IP and the fan base and also surprise people'

Cultural icon: Robbie will be bringing Ruth Handler’s cultural icon to life in a film she hopes will ‘honor the IP and the fan base and also surprise people’

‘And a lot of nostalgic connections,’ Margot continued. ‘But with that come a lot of exciting ways to attack it.

‘People generally hear Barbie and think, “I know what that movie is going to be,” and then they hear that Greta Gerwig is writing and directing it, and they’re like, “Oh, well, maybe I don’t…”‘ 

Greta and Noah are currently working on White Noise, a drama that Baumbach is directing and writing, and in which Gerwig is playing the lead role. Upon the completion of the project, they will begin pre-production on Barbie. 

Recent hint: The 31-year-old Bombshell actress had offhandedly mentioned that Greta would also be stepping into the directing role during an interview with British Vogue magazine. (Greta and Margot pictured together in 2018)

Recent hint: The 31-year-old Bombshell actress had offhandedly mentioned that Greta would also be stepping into the directing role during an interview with British Vogue magazine. (Greta and Margot pictured together in 2018)

Filming is set to begin early 2022 at Warner Bros.’ Leavesden Studios in London and the movie is expected to hit theaters in 2023.   

Margot had previously vowed to give audiences ‘something totally different’ with the film.

Opting for something ‘a little left center,’ when it comes to her portrayal of Barbie, the project will be produced by her LuckyChap Entertainment Company whose motto is, ‘If it’s not a f**k, yes, it’s a no.’

Barbie girl: Margot says her upcoming Barbie film will be 'something totally different' than what people expect, as she and her LuckyChap Entertainment company like to be a 'little left of center'; pictured 2018

Interesting: Gerwig and Baumbach's script will be a more dystopian take on the historically 'perfect' Mattel doll

Barbie girl: The Barbie film will be ‘something totally different’ than what people expect, as she and her LuckyChap Entertainment company like to be a ‘little left of center’

LuckyChap Entertainment produced I, Tonya, for which Robbie was nominated for a Best Actress Academy Award and the Hulu series Dollface. Its 2020 release, Promising Young Woman, was nominated for five Oscars, with Emerald Fennel winning for Best Screenplay. 

Speaking to The Hollywood Reporter about the project Robbie said: ‘Something like Barbie where the IP, the name itself, people immediately have an idea of, “Oh Margot is playing Barbie, I know what that is.”‘

‘But our goal is to be like, “Whatever you’re thinking, we’re going to give you something totally different – the thing you didn’t know you wanted.”’

Gerwig and Baumbach’s script will be a more dystopian take on the historically ‘perfect’ Mattel doll. 

The film’s plot centers on Barbie being expelled from Barbie Land for failing to live up to the expectations of its residents. 

Barbie Land: The film's plot centers around the Bombshell actress getting expelled from Barbie land as Robbie's producing partner McNamara said Baumbach and Gerwig have 'subverted' the movie

Barbie Land: The film’s plot centers around the Bombshell actress getting expelled from Barbie land as Robbie’s producing partner McNamara said Baumbach and Gerwig have ‘subverted’ the movie

Flip the script: Robbie and McNamara have maintained that the duo are the perfect people for the project as they are known to put their own spin on things which aligns with the LuckyChap motto of doing things a bit differently; pictured February 2020

Flip the script: Robbie and McNamara have maintained that the duo are the perfect people for the project as they are known to put their own spin on things which aligns with the LuckyChap motto of doing things a bit differently; pictured February 2020

Robbie’s producing partner Josey McNamara is certain that the duo are the perfect people to change viewers expectations of the project from the jump. 

‘As Margot said, you think you know what the movie is with Margot as Barbie, but Greta and Noah have subverted it, and we can’t wait to get into that one,’ Josey said.

Margot added that she hopes to put some ‘positivity out in the world’ and provoke ‘thoughtful conversation’ with the new movie.   

Speaking about the choice of writers she said: ‘Now, can we truly honor the IP and the fan base and also surprise people? Because if we can do all that and provoke a thoughtful conversation, then we’re really firing on all cylinders.’  

Conversation starter: Despite the film's unconventional take on the historically 'perfect' doll, the Birds of Prey star says she hopes to provoke 'thoughtful conversation' with the film; pictured July 2019

Conversation starter: Despite the film’s unconventional take on the historically ‘perfect’ doll, the Birds of Prey star says she hopes to provoke ‘thoughtful conversation’ with the film; pictured July 2019

The Birds of Prey star previously said she thinks the film is ‘a great opportunity to put some positivity out in the world and a change to be aspirational for younger kids.’

Barbie was created by Ruth Handler after being inspired by watching her daughter Barbara play with paper dolls as if they were adults.

Ruth along with the help of her husband Elliot – who was a co-founder of toy company Mattel – developed and launched Barbie in 1959 and they instantly had a hit on their hands which has lasted to this day.

Barbie regularly generates over $1B worth of gross sales each year and has become a cultural icon in her own right. 



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