Kendrick Lamar is ushering in a new era of music. On August 27, the rapper, who has been largely quiet during the past few years, makes a big return to join forces with Baby Keem to drop their “Family Ties” single and video. Lamar says as much in one of his first lines: “I been duckin’ the pandemic, I been, social gimmicks / I been duckin’ the overnight activists, yeah / I’m not a trending topic, I’m a prophet.” Does this return mean another Top Dawg Entertainment album in 2021? We can only hope.
The visual’s third act features a surprise appearance from Normani, who has also recently returned from her own music hiatus. Her cameo is short and sweet (no vocal contribution, sadly) but this collaboration gives us hope for future projects between the group. Watch the clip above to hear Lamar and Keem trade verses alongside next-level visuals, thanks to director Dave Free. This isn’t a music video, it’s a masterpiece.