Amazon announces Prime Day will take place on 21 and 22 June – and annual shopping bonanza will feature two MILLION deals from top brands worldwide
- Amazon has announced it will host its annual Prime Day at the end of this month
- Shopping extravaganza will deliver Prime members over two million deals
- The two-day shopping event for online customers is generally held in July
- Comes after 2020’s event was postponed to October amid Covid-19 pandemic
Prime Day 2021, which will take place on 21-22 June, will feature over two million deals from top brands including LEGO, Bosch, Fitbit and Philips, as well as deals on smaller businesses selling on Amazon.
The summer dates mark a return to the norm for the company; historically Amazon has held its shopping extravaganza in mid-July, but delayed the event until October in 2020 due to the COVID-19 pandemic.
Amazon has announced its Prime Day will take place later this month – after the shopping extravaganza was moved to October last year amid the Covid-19 pandemic
Launched in 2015, it is Amazon’s marquee shopping event used to entice customers to its Prime service.
Amazon has said the event will ‘deliver Prime members over two million deals worldwide across every category, including fashion, home and beauty.’
Meanwhile customers will also be able to nab a deal on entertainment benefits and never-before-seen exclusives across Prime Video, Amazon Music and Prime Gaming.
Prime members will also receive £10 (or $10) credit to spend on Prime Day when they spend £10 ($10) on small business products on Amazon from 7-20 June.
Outside of Black Friday and Cyber Monday, many consider Prime Day to be one of the best opportunities to nab a deal from the retail giant
The extravaganza will offer deals to customers in the UK and U.S., as well as shoppers across Europe, United Arab Emirates, Singapore, Mexico, Japan, China, Brazil, and Australia.
Throughout the event, the company also plans to spotlight deals on Amazon Live, a streaming platform on which brands and creators highlight various products sold on Amazon.
John Boumphrey, Amazon UK Country Manager, said: ‘This Prime Day, we’re offering Prime members millions of deals from great brands which we know our customers love.
‘We’re also continuing our support for the small businesses selling on Amazon by running our ‘spend £10 get £10 offer’, which will help thousands of smaller companies in the run up to Prime Day.
Launched in 2015, Prime Day is Amazon’s marquee shopping event used to entice customers to its Prime service. The postponement could cost the company up to $100 million hit
It comes after the company were forced to delay Prime Day last year amid the Covid-19 pandemic.
The company postponed the summer event to October in order to take steps to return its delivery service to the speedy levels maintained before the coronavirus shutdowns took hold.
Amazon had been forced to cut back on deliveries of non-essential items during the coronavirus pandemic because of the massive demand for more essential items such as cleaning products.
It struggled to meet the unprecedented demand as online shopping spiked because of store closures and its operations and shipping speeds were greatly affected.
In March, Amazon prioritized the shipping of essential items to its warehouses and stopped shipments on other products.
Even then, household items quickly ran out of stock and supply still hasn’t caught up with demand.
And in 2018, Amazon Prime members in the UK hoping to score great deals during the Prime Day sale were hit by a worldwide crash.
Customers visiting the website looking to take advantage of the promotion were instead greeted by error messages and pictures of dogs.
Although the US was worst-affected, customers in London, Manchester, Birmingham and other cities were also hampered.