iSoftBet Announces Online Casino Content Alliance with MegaRush
Online casino games supplier and content aggregator iSoftBet announced on Wednesday that it has teamed up with MegaRush in a deal that will see the young online casino integrate content from its new partner’s Game Aggregation Platform (GAP).
The agreement provides MegaRush with access to over 8,000 online slots and table games from some of the industry’s leading content providers.
In addition, the recently launched online gambling establishment will also integrate iSoftBet’s proprietary gaming titles. The provider boasts a library of more than 150 in-house-built games, including a growing suite of Megaways and Hold & Win slots.
Having only launched in October 2020, MegaRush is among the nascent members of the ever-growing online casino realm. Since its establishment, the venue has adopted a mobile-first approach and has built its lobby of online slots, scratchcards, live casino products, and instant win games around that focus on mobile experience.
The recently launched site is owned and operated by ML Entertainment Casino Limited, a Malta-based company that is licensed and regulated by the local Gaming Authority. MegaRush offers a rich portfolio of premium content by major providers and a 12-level loyalty program, among other things.
Pleased to Take Content Live with Exciting New Market Entry
Of their partnership with MegaRush, iSoftBet Head of Business Development Lars Kollind said that they are very pleased to take their GAP content live with one of the “most exciting new entrants in the market” and that as a mobile-first casino, “MegaRush aligns with our values of working with like-minded forward-thinking, dynamic brands.”
MegaRush Director of Gaming, Tom Orton said that as a new online casino, the integration of strong content is vital to their operations and to growing their player base and that they are delighted to “take on the significant scale of iSoftBet’s GAP offering.”
The MegaRush agreement marks the latest of a series of partnerships for iSoftBet’s flagship GAP content aggregation platform. The aggregator has been a key driver of the massive commercial growth experienced by iSoftBet over the past year.
The provider added more than 1,800 new games to its GAP solution last year, including titles from Eyecon and Tech4Bet, among other innovative industry suppliers. As a result, GAP drove 96% more active players in 2020 than it did in 2019 for the company’s network of more than 160 operator partners.
The major provider is currently active in 19 regulated markets around the world and works with some of the industry’s biggest names, loading their lobbies with premium casino games via the quickest route to market.
Source: ISOFTBET TAKES GAP OFFERING LIVE WITH MEGARUSH CASINO, iSoftBet Newsroom, April 14, 2021
