Casino Life

Relax, PokerStars Unveil Online Casino Content Link-up

Online casino games supplier and aggregator Relax Gaming has teamed up with PokerStars in the latest of a series of high-profile content supply deals announced by the company.

The Relax-PokerStars link-up is set to cover multiple markets as the online poker and casino giant boasts massive international presence.

As part of the deal, Relax is set to provide its latest operator partner and its players with access to its award-winning online casino games catalog, including absolute player favorites Temple Tumble, Money Train 2, and Iron Bank, among others.

In addition to its library of proprietary iGaming content, Relax has also agreed to supply PokerStars with aggregated games from more than 50 third-party providers, including ReelPlay, 4ThePlayer, and Fantasma Games.

Relax hand-picks the content that it integrates onto its aggregation platform thanks to its Powered By and Silver Bullet partnership programs for third-party studios.

One of the leading industry aggregators, Relax’ platform currently features more than 2,000 online casino games. These are delivered to players from a wide array of markets, thanks to the supplier’s licenses and certifications from regulators in Malta, Gibraltar, the UK, Romania, Denmark, Sweden, Estonia, and Latvia, among others.

New Partnership Places Italy, Spain as Priority Markets

Relax’ partnership with PokerStars is set to significantly strengthen the provider’s exposure across key European jurisdictions. The company said that with their new partner they have placed Italy and Spain as high-priority markets as it looks to continue expanding its tier-one presence in regulated territories.

Of their strategic alliance with PokerStars, Relax CCO Daniel Eskola said that this new partnership offers important added visibility and underlines his company’s rapid market expansion and ambitious growth strategy for the year.

Mr. Eskola went on to note that it is always a pleasure to team up with the world’s leading online gambling brands that are “making a huge impact in the market through innovation and a quality offering.” He elaborated that PokerStars is a brand with “enormous status and reach” and that they are confident the addition of Relax’s extensive portfolio will only benefit the operator further as it continues to “expand and differentiate [itself]

from the competition.”

As mentioned above, this is the latest in a stream of important partnerships announced by Relax in recent weeks. Earlier this month, the company strengthened its Romanian footprint with a strategic deal with FavBet, a leading locally licensed operator.

It was in August again when the supplier unveiled a partnership with Danish casino operator and legendary amusement park company Tivoli that has seen it further expand its presence in Denmark and the Nordics as a whole.

Source: Relax Gaming celebrates landmark deal with PokerStars, Relax Gaming Newsroom, August 31, 2021

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