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Relax Partners RubyPlay in Latest Online Casino Distribution Deal

Online casino games creator, supplier, and aggregator Relax Gaming has partnered with iGaming studio RubyPlay to join its Powered By distribution program and integrate its suite of titles.

A player-focused supplier, RubyPlay is the latest partner to be welcomed into Relax’s Powered By program, one of the industry’s most popular distribution initiatives.

Thanks to this newly inked deal, RubyPlay will be able to integrate its content on Relax’s platform and thus gain access to a wide number of new European and other markets as well as increase its presence across existing territories.

Based in Malta and licensed by the Malta Gaming Authority, RubyPlay says that it has made it its mission to leverage its team’s vast knowledge and experience in the online casino industry and provide it with the creative freedom it needs to push the limits and create premium games and related solutions.

Its portfolio of titles has been widely regarded in the industry as they combine the most popular concepts from both the land-based and social gaming sectors to create an interactive experience that easily takes players on one truly immersive journey.

RubyPlay is the latest highly innovative studio to have joined the Powered By program, which not long ago also welcomed Spadegaming and Leap Gaming among other online casino game creators.

A Welcome Addition to Relax’s Family

Commenting on their Powered By partnership with RubyPlay, Relax Gaming CPO Simon Hammon said that the studio has “firmly established a name for creating original player-centric content that’s recognized and loved by a wide range of demographics” and that they are sure their new partner will prove a welcome addition to the Relax family.

Mr. Hammon went on to add that this latest deal further highlights the value they offer by bringing more and more studios on their platform and helping these not only with their “excellent distribution and reach, but also in what we can do to help further boost their profile with our top tier operator partners.”

The deal covers hit RubyPlay titles Alice in the Wild, Grand Express Action Class, Enter the Vault and Adventures of Lil’ Red, among others.

Of the partnership, RubyPlay COO Ittai Zur said that they could not be more thrilled to strike it and that Relax is an esteemed gaming hub with “a strong reputation for flexibility, fairness, and speed-to-market, which makes them the ideal partner to power the studio’s growth.

Relax’s online casino content aggregator ranks among the industry’s leading products of this type. It currently includes more than 2,000 proprietary and third-party slots and other online casino games that are provided to an ever-growing network of iGaming operators.

Source: Relax signs RubyPlay as latest Powered By Relax partner, Relax Gaming Newsroom, July 26, 2021

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