Online casino content provider Pragmatic Play has further strengthened its partnership with UK online gambling operator BetVictor by providing it with access to its entire collection of Bingo titles.
Pragmatic Play announced Monday that it has completed successfully a brief integration period and that its Bingo products can now be played by BetVictor’s players.
Hit titles such as Bingo Blast are now available on the operator’s website. Pragmatic Play will also provide its partner with access to its future releases such as the upcoming Reels Room.
The major provider ventured into the Bingo segment a few years ago. With a dedicated and experienced team behind its Bingo product, Pragmatic Play says that it has made sure to provide its clients and their players with customizable features for a tailored bingo experience, while also “pushing the boundaries of innovation” in that vertical.
To make the rollout of its partner’s Bingo content on its site possible, BetVictor has utilized the supplier’s single API integration. It has thus gained swift access to one more vertical from Pragmatic Play and has additionally strengthened its existing long-term business relationship with it.
Originally focusing on the provision of online sports betting services, BetVictor is now a leading online casino operator, as well. The company’s UK-facing website boasts an expansive library of iGaming titles from a number of major content makers and suppliers.
A Testament to Single API Integration’s Strength
Commenting on their latest big news, Pragmatic Play VP of Commercial Strategy & Operations Bhotesh Maheshwari said that it’s fantastic to see their Bingo solution go live with BetVictor so quickly after “we agreed our commercial expansion” and that this is a “testament to the capabilities of our single API integration.”
Mr. Maheshwari added that their multi-product approach enables them to enjoy “deeper partnerships” with international brands and that they cannot wait to see how their Bingo content would be received by BetVictor’s customers.
Last spring, Pragmatic Play scored a Live Casino deal with the UK operator, providing it with access to its portfolio of live dealer titles. BetVictor has also long been offering the supplier’s online slots.
Commenting on adding Pragmatic Play’s Bingo library, BetVictor Director of e-Gaming Turlough Lally said that their partner’s games have impressed them from the outset and that they are very pleased to now be able to present them to their players. Mr. Lally went on to add that they look forward to this integration being “another positive step in our fruitful collaboration.”
Pragmatic Play offers a multi-vertical portfolio that includes online slots, Live Casino, Bingo, and virtual sports, among others. The company currently rolls out up to five new slots per month. Its entire suite of games is available through a single API integration.