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Pragmatic Play Launches Unibet Live Casino Environment

Online casino content supplier Pragmatic Play has launched its dedicated Live Casino environment for Kindred Group’s flagship iGaming brand Unibet.

Unibet’s players can now access a number of different live gaming tables including Roulette and Blackjack that are delivered in a bespoke environment with the operator’s branding and design.

Pragmatic Play’s entire Live Casino suite is broadcast from a custom designed studio in Bucharest, Romania using the latest 4K video technology and immersive sound system.

News about the completion of the integration of the provider’s Live Casino range with Unibet emerges several months after Pragmatic Play first announced plans to roll out a dedicated Live Casino environment for Kindred’s leading online casino and sports betting brand.

This recent integration marks another important milestone for Pragmatic Play as it looks to establish itself as a leading Live Casino content creator and furthers its relationship with Kindred. Last month, the iGaming content supplier teamed up with 32Red, the operator’s UK-facing brand.

Under its partnership with 32Red, Pragmatic Play has agreed to provide the brand with access to its robust and ever-growing portfolio of proprietary slots as well as to games from third-party providers.

”Incredibly Bespoke Gaming Experience”

Commenting on their launch with Unibet, Pragmatic Play Chief Business Development Officer Yossi Barzely said that this has marked yet another “landmark moment” for his company. The official went on to say that dedicated Live Casino environments “ensure that players would have an incredibly bespoke gaming experience as they enjoy some of the industry’s most engaging Live Casino products.

Kindred Head of Casino & Gaming David Robertson added that their partner’s Live Casino portfolio offers “amazing gaming products that are built to the highest standards” and that they are pleased to be able to provide these products to all of their Unibet players through a dedicated studio which has been tailored to the operator’s needs.

Mr. Robertson further noted that this recent launch is a real statement of the closeness of Kindred’s relationship with the major provider and that they cannot wait to see how their customers enjoy the new dedicated environment.

This is the latest of several important announcements made by Pragmatic Play in recent weeks. Late last month, the company expanded an existing partnership with LatAm-focused operator bplay to provide it with access to its Virtual Sports range.

It was in May again when the provider sealed another LatAm-focused deal – that one with iGaming operator Juega En Linea. The partnership saw the supplier deliver its online slots, Live Casino, and Virtual Sports titles to the leading Latin American operator.


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