Pragmatic Play Expands 32Red Partnership with Live Casino Launch

Online casino games maker Pragmatic Play has agreed to supply its Live Casino range to 32Red in a recent deal that has significantly expanded the scope of its existing partnership with the iGaming and sports betting brand.

Pragmatic Play first ventured into the lucrative and highly competitive live dealer segment in early 2019. The company premiered its first titles of this vertical at that year’s edition of the ICE London conference and exhibition event.

Over the past two years, it has expanded its Live Casino portfolio to now include multiple blackjack, baccarat, and roulette variants as well as gameshow-style products that have all proved to be hugely popular with players. And the studio has launched its suite with multiple tier-one operators providing their services in all major regulated markets.

Pragmatic Play and 32Red originally formed their partnership this past May when the operator went live with the provider’s proprietary and third-party slots in a deal that strengthened Pragmatic Play’s presence in the UK online gambling space. That earlier deal also expanded the content supplier’s existing partnership with 32Red’s parent company, Kindred Group.

Pragmatic Play is now set to deliver its entire Live Casino portfolio to the popular iGaming brand, including the Mega Wheel gameshow-style title as well as its casino classics Roulette and One Blackjack. All of the games are streamed live from the provider’s studio in Bucharest, Romania.

Live Casino Suite Gaining Traction

The supplier said that this new partnership comes as the latest testament to the traction its Live Casino portfolio has been gaining. It also represents one more successful alliance with a high-profile iGaming operator that will further enhance Pragmatic Play’s profile in the UK.

Commenting on their latest important partnership, Pragmatic Play VP Commercial Strategy and Operations Bhotesh Maheswari said that the popularity of their Live Casino content clearly continues to grow and be recognized and chosen by important operators like 32Red.

He went on to add that they are sure the quality of their output would be “warmly welcomed” by a new group of players and that they will be “getting an unforgettable Live Dealer experience.”

32Red Commercial Operations Manager Adam Newnham said that they know what they are getting with Pragmatic Play “having already forged a successful partnership with them” and that they are looking forward to a “seamless rollout” of the studio’s Live Casino portfolio.

Mr. Newnham also pointed out that at 32Red, they are committed to “providing the very best experiences for their players” and that the likes of headlining title Mega Wheels and its accompanying products are going to allow them to continue to do just that.


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