Casino Life

Pragmatic Play Agrees Live Casino Deal with Novibet

Online casino games provider Pragmatic Play is set to further expand its Live Casino reach across Europe thanks to a newly penned deal with iGaming operator Novibet.

Under the terms of the agreement between the two companies, Pragmatic Play will integrate its Live Casino range across Novibet’s brands. The games will thus become available to players from multiple regulated markets, most notably Greece and the United Kingdom where Novibet has strong presence.

Novibet’s customers will soon be able to access the provider’s rapidly expanding Live Casino content, including hit titles such as Blackjack Azure as well as highly innovative releases such as Mega Wheel and Mega Roulette, which feature huge multipliers on every spin to expand win potential

Founded in 2015, Pragmatic Play produces and provides online slots, Live Casino and Bingo games. The company ventured into the Live Casino segment in early 2019 and has significantly grown its portfolio of this type of gaming content over the past two years. Its games have become available to multiple online gambling operators.

At present, the provider launches up to five new online slots per month. It also releases quite regularly new Live Casino titles to bolster its offering. All of its products are available to aggregation platforms and iGaming operators via a single API integration.

Delighted to Welcome Novibet

Commenting on their latest partnership, Pragmatic Play VP of Commercial Strategy and Operations Bhotesh Maheshwari said that they are delighted to take their games live across Novibet’s brands in various markets.

The official went on to say that they have seen a continued growth in the Live Casino vertical and are happy to welcome this new operator partner into the fold.

Novibet Casino Manager Fotini Matthaiou said that Pragmatic Play has a well-deserved reputation as a provider of top-quality multi-product portfolio and that they are “very enthusiastic to realize this partnership.”

The Novibet official noted further that their new partner’s Live Casino portfolio opens up new avenues for their players to enjoy and that they are “eagerly awaiting a strong future relationship together.”

This recent agreement is just the latest of a series of such deals announced by Pragmatic Play in recent months. In March, the provider strengthened its existing relationship with major online gambling operator Betway by securing it with access to its Live Casino library.

All of the games are broadcast from Pragmatic Play’s dedicated studio in Bucharest. The facility incorporates the latest 4K video technology and immersive sound systems for unique Live Casino experience.

Betway and Pragmatic Play originally teamed up in December 2020 when the supplier offered the operator access to its hefty online slots collection.


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