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Online Gambling Provider SOFTSWISS Unveils Rebrand

Online casino and sports betting software supplier SoftSwiss this week announced that it is set to rebrand in a move that reflects the company’s current position on the online gambling market and its vision to maintain a leading position in this market.

From July 1, the provider’s logo text and brand name will be spelled SOFTSWISS (in caps) in all its official press releases and marketing materials.

SOFTSWISS explained that its logo’s new feel will adhere to its brand values and position as an innovative and leading provider that strives to deliver “the most secure and reliable” iGaming and online sports betting solutions to its clients.

The company revealed that during the brand image development stage, it incorporated the most important lessons it had learned in the past and combined them with the main secret of its brand’s success – its team.

SOFTSWISS was launched in 2009 as a small software development startup with just a slew of employees. Over the past 12 years it has grown into a massive internationally recognized brand that now employs more than 700 experts in offices in Belarus, Malta, and Poland.

The new brand logo will reflect the company’s evolution over the years with its fresher and more contemporary look.

Latest in a Series of Changes in Visual Identity

This is the latest change SOFTSWISS has implemented to update its visual identity in recent years. In 2019, the company debuted a new logo that, while bearing the same colors as its old one, was more in line with its multi-vertical product offering.

SOFTSWISS broke away from its old bitcoin and casino chip logo in favor of a simpler yet modern look that pictures a counter-clockwise turned ‘s’ that alludes to the infinity symbol.

Back in its early days, SOFTSWISS had established itself as a provider of a one-stop-shop white label solution that took care of all technical, legal, and financial processes related to the launch of a new online casino.

In 2013, the company pioneered a bitcoin-optimized online casino solution, well ahead of the frenzy that the most popular crytpocurrency has stirred in recent years.

Over the years, SOFTSWISS has expanded its portfolio of products to now include an online casino platform, a sportsbook platform, which it launched not long ago, a game aggregator, a crypto casino solution, the Affilka affiliate management platform, as well as different managed services.

Commenting on their latest big news, SOFTSWISS founder Ivan Montik said that “looking back, it’s astonishing to realise how much we’ve grown” and that “we started over 10 years ago with a very small team, which has now become the size of a small village!

Mr. Montik pointed out that the new look will reflect their constant desire for innovation and development and that through the new visual pattern and overall unified image, they will be able to “communicate the brand positioning much clearer to our current and potential clients.”

Source: SOFTSWISS is Rebranding, SoftSwiss Newsroom, June 29, 2021

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