Live Casino specialist Evolution this week announced that it has launched a selection of its content with Entain-owned online casino and sports betting brands Ladbrokes and Coral.
Under the terms of a commercial agreement between the casino games maker and provider and the major gambling operator, Evolution is also set to soon launch its suite of products with Entain’s Gala Casino and Gala Bingo iGaming brands.
The partnership will eventually see Evolution integrate its entire range of gaming titles with its partner’s Ladbrokes, Coral, and Gala online platforms in the United Kingdom. The phased integration of content has kicked off with the provider’s Live Casino titles and gameshow-style products, including Lightning Roulette and Crazy Time. These are now available on Ladbrokes and Coral’s .co.uk sites.
Evolution’s full suite of Live Casino games and game shows, including upcoming new release Gonzo’s Treasure Hunt, will be added across Entain’s brands in the coming weeks. The partnership also covers the supplier’s First Person RNG games. All of Evolution’s products are available to players on desktop and mobile.
In addition to the provider’s newly added content, Entain’s online gaming brands already offer online slots from Evolution’s NetEnt and Red Tiger operations. The Live Casino specialist recently closed the $2.2 billion acquisition of NetEnt. The deal also included Red Tiger, which NetEnt acquired a couple of years ago.
Commenting on their newly expanded collaboration with Entain and its UK-facing brands, Gavin Hamilton, Commercial Director, Europe for Evolution, said that the UK is a particularly important market for his company and that they are delighted to provide Ladbrokes, Coral, and Gala players with access to “the full breadth of Evolution Group online games, including our very latest gaming innovations.”
Richard Barr, Gaming Director at LadbrokesCoral, noted that they are enormously excited to provide their thousands of players in the UK and the rest of the world with “Evolution’s world-class online games.”
Evolution’s partnership with Entain is the latest in a series of content supply deals signed by the major provider in recent months. In March, the company announced that it has teamed up with Cordish Gaming Group to deliver its Live Casino and First Person RNG suite to its partner’s recently launched PlayLive! gaming site in Pennsylvania.
In April, Evolution tabled a €450 million offer to purchase online casino games developer Big Time Gaming, the creator of the revolutionary Megaways mechanic. The transaction is now subject to regulatory approvals and its closure is expected to take place by mid-2021. It will further strengthen Evolution’s portfolio as the company pursues aggressively expansion across multiple regulated markets, including the lucrative US iGaming space.
Source: EVOLUTION GO-LIVE FOR ENTAIN’S LADBROKES, CORAL AND GALA IN THE UK, Evolution Newsroom, May 5, 2021