Casino Life

Las Vegas Sands Ups Push for Legal Casinos in Texas with Ad Campaign

Casino giant Las Vegas Sands is set to further bolster its effort to bring Las Vegas-style gambling to Texas with a new multimillion-dollar advertising campaign.

Several TV spots and radio ads will begin airing on April 15 in the state’s biggest metropolitan areas, calling for the legalization of casinos.

News about Las Vegas Sands’ advertising blitz emerged on Wednesday, the same day a state House committee reviewed recently tabled proposals for the expansion of gambling in Texas. Lone Star State lawmakers have historically been opposed to bringing more gambling.

A narrator in one of the 30-second TV ads tells state residents that Texas annually loses enormous amounts of tourism and gambling money to neighboring states where more gaming and betting options are allowed.

The spot continues that the “the Legislature can allow Texans to vote to build four world-class destination resorts and casinos this coming November and that properties of this kind would bring the billions of dollars that Texas loses every year back to the state.

The new ad campaign is funded by Las Vegas Sands under its new Texas Destination Resort Alliance. The initiative launched its website and social media accounts this week to coincide with the start of the ad campaign.

Casino Measure Makes Little Progress in Legislature

It should also be noted that Las Vegas Sands is backing legislation that calls for state residents to be allowed to vote on whether four destination resorts with casinos should be built in the Dallas-Fort Worth, Houston, San Antonio, and Austin metropolitan areas.

The company has plowed millions into lobbying for gambling expansion in the state in hopes to persuade local legislators to finally introduce more gaming and wagering options after previous unsuccessful attempts.

A casino measure was filed in the Legislature last month, but has made little progress since then. The Senate version of the bill has been referred to a committee, but it is still unknown when it would be reviewed and if it would be reviewed this session.

A separate piece, this one backed by a coalition of Texas sports teams, betting operators, and racetracks, calls for the legalization of sports betting in the state. It was discussed in the House on Wednesday.

House Speaker Dade Phelan seems to be more open to introducing more gambling to Texans, but Lt. Gov. Dan Patrick, who presides over the Senate, very much crushed hopes for bringing casinos and betting to the state earlier this year.

Asked about his thoughts on the matter, Gov. Greg Abbott said that he wants to know where residents are at on the topic.

Source: Las Vegas Sands launches multimillion-dollar ad campaign to push for casinos in Texas, The Texas Tribune, April 14, 2021

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