Casino Life

GAN to Build Social Casino Solution for Treasure Island

Gambling software company GAN Limited announced that it is set to debut its simulated gaming products on the Las Vegas Strip thanks to a recent partnership with Treasure Island Hotel & Casino.

Under a binding term sheet signed by GAN and its new casino partner, the software provider will design and develop a customized simulated gaming solution for Treasure Island and its patrons.

The product will be available across desktop and mobile applications integrated with the gambling property’s retail casino rewards program.

GAN further revealed that the new customized solution will be powered by the company’s GameSTACK enterprise software system that currently features more than 500 simulated online casino games, many of which popular with players at brick-and-mortar casinos.

GAN’s simulated gaming solution was initially rolled out in 2014. It is currently available with 101 land-based casinos around the US.

According to the software provider, simulated gaming can be a powerful tool for retail operators to generate additional high-margin revenue from their existing patron databases. GAN says that its solution enables these operators and their properties to engage with their patrons through an authentic desktop and mobile social casino experience, even in states where real-money casino-style gambling is still illegal or in the process of being legalized.

GAN’s social gaming software further provides marketing, brand building, and revenue opportunities for both the provider and its clients and has proved to bolster visitation at physical gambling properties.

The simulated gaming product has also proved to be capable of helping operators build an online database ahead of the launch of real-money casinos within one state or another.

GAN Simulated Gaming Technology Continues to Demonstrate Industry-Leading Position

Commenting on their latest big news, Marcus Yoder, SVP of Sales at GAN, said that their simulated gaming technology and software continue to demonstrate their industry-leading position and that this helps their premier list of partners keep growing.

Mr. Yoder went on to note that they are very excited to team up with Treasure Island, which is a premier land-based casino on the Las Vegas Strip that has been patronized by players and guests alike for nearly three decades.

The GAN official also revealed that they are proud to be chosen as a Treasure Island trusted partner to help the property improve player experience and that they look forward to developing a customized solution for the casino and “the continued growth of our Simulated Gaming offering.”

Treasure Island Director of Slot Marketing Pascal Tang said that they are excited to team up with GAN in order to continue to “drive player loyalty, brand awareness, and new revenue opportunities” as the world of gaming is evolving and the digital space is becoming more and more important.

Treasure Island is GAN’s 18th simulated gaming client and the fifth to be signed up this year alone. It should also be noted that this new partnership will provide the software provider and its simulated gaming product with access to the Las Vegas Strip for the first time.

Source: GAN Adds Las Vegas Property Treasure Island Hotel & Casino to Its Growing List of Simulated Gaming Clients, Business Wire, July 28, 2021

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