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DoubleUp Takes Microgaming Content ahead of New Online Casino Launch

Gaming content supplier Microgaming has teamed up with online casino startup DoubleUp Group ahead of the launch of the latter company’s flagship iGaming brand.

Doggo Casino is set to go live soon, promising to bring premier “super intuitive” gaming experience for players from different markets.

As part of this recent partnership, Doggo Casino will be integrated with Microgaming’s world-renowned aggregation platform to gain access to hundred of top-performing online casino titles. The deal covers Microgaming’s exclusive new games from its network of independent studios as well as content from third-party suppliers.

DoubleUp Group was launched in 2020 in the Netherlands. The company rapidly expanded to now include a full-blown team in Malta. It strives to build iGaming products with staying power and to do that, it says it has “nailed ‘quality’ and ‘functionality’ to its masthead.”

As per its Facebook page, Doggo Casino is “about 10 woofs and 3 wags away from launch.” This new online casino promises to deliver “super fast and safe online and mobile” experience.

The new digital venue is the latest B2C iGaming service provider to pick Microgaming’s aggregation platform and the diverse content that it features for its games lobby.

Focus on Player Retention

Commenting on partnering with DoubleUp Group, Microgaming COO Andrew Clucas said that the young operator is focused on providing a retention-focused player experience which makes his company the perfect partner for them.

Mr. Clucas went on to say that when it goes live, Doggo Casino will not only provide its audience with instant access to Microgaming’s new and exclusive content released on a monthly basis but also to hit titles from their “awesome partner studios.”

According to the Microgaming COO, DoubleUp’s flagship casino has a great future ahead and they are excited to be part of their soon-to-kick-off journey.

Ale Rallo, Managing Director of DoubleUp Group, said that while there are many iGaming providers out there, Microgaming is the perfect provider for his company and its launch strategy. He went on to note that the software supplier’s “mammoth status and unparalleled game portfolio ensures player engagement and longevity and that together they will “create an enviable online casino.”

It emerged earlier this month that Microgaming has teamed up with another industry rookie for the launch of an innovative new suite of live dealer solutions. The company has partnered with On Air Entertainment to jointly reinvigorate the live casino sector.

Powered by Microgaming, On Air Entertainment will serve as the creative force behind the new live casino games solutions it plans to soon launch. The nascent studio was launched early this year and is based in Malta. It further runs a modern live casino studio in Riga, while its development teams are based in Latvia and Estonia.

Source: Microgaming doubles up with new casino partnership, Microgaming Newsroom, June 14, 2021

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