BetVictor Relaunches Heart Bingo with Pragmatic Play as Software Partner


Online casino games maker and provider Pragmatic Play on Friday announced that it will play “a vital role” in the relaunch of iconic online bingo operation Heart Bingo, alongside major digital gambling operator BetVictor.

Heart Bingo has reopened its doors for online bingo fans courtesy of BetVictor and as part of its revival, it has introduced a host of exciting new features delivered by Pragmatic Play.

The operator and the content provider’s collaboration marks further extension of their existing business relationship. BetVictor has long been offering Pragmatic Play’s huge range of online slots. The two companies announced in the spring of 2020 that they have expanded their partnership and that the operator would gain access to the supplier’s Live Casino suite.

In June 2021, BetVictor also entered into an agreement with Pragmatic Play to add its partner’s Bingo range to its offering.

Pragmatic Play’s Bingo product is designed to bring tried and trusted solutions to the market. Its portfolio of titles is headlined by the likes of Bingo Blast and Drop Pots as its international network of operator partners enjoys continued growth in regulated markets.

The provider’s multi-product portfolio of online slots, bingo games, and live dealer titles is available to operators via a single API integration.

Heart Bingo Returns to the Bingo Space with Exclusive Pragmatic Play Feature

As part of Heart Bingo’s relaunch, the brand will offer Pragmatic Play’s new Reels Room feature exclusively for a limited period of time before it has its networkwide debut in November. This move is aimed to reinforce the Heart Bingo brand as it looks to bring a fun and fabulous experience to its loyal player base.

The operation’s revival coincides with the recent launch of Pragmatic Play’s brand new Drop Pots bingo jackpot feature. The newly released products includes a progressive network collection of jackpots that comprises three different jackpots with different offerings, USPs, and strategies.

Drop Pots can only be accessed on a dedicated Pragmatic Play network room. Its three multi-trigger jackpots are available to be won every day. Heart Bingo and its players will have access to that feature, as well.

Of their role in the relaunch of the popular online bingo brand, Pragmatic Play VP of Bingo Claire McDaid said that they couldn’t be happier to have been chosen by BetVictor to help it in the relaunch of one of the most recognized online bingo operations in the UK.

Ms. McDaid went on to note that they have worked closely with the operator’s team for months to refresh and optimize the brand’s offering and ensure that its players have a “better than ever experience.”

BetVictor Director of e-gaming Turlough Lally added that Pragmatic Play was a natural choice for a bingo product provider and that they are excited to be working with such a well-respected name in the iGaming industry.

Mr. Lally went on that they are fully committed to “creating an improved and safer gambling experience in partnership with Pragmatic Play’s leading software” and that Heart Bingo’s players are sure to love all new features, games, and surprises they have for them.

Source: PRAGMATIC PLAY IS CHOSEN SOFTWARE PROVIDER FOR RELAUNCH OF HEART BINGO, Pragmatic Play Newsroom, September 24, 2021





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