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Betsoft has strengthened its EU expansion strategy in a deal with Spain’s RETAbet


As the sportsbetting sector explodes around the globe, even longtime favorite slots and casino game makers are hitching a ride to expand their market share when the opportunity presents itself.

Betsoft Gaming has gone live with RETAbet.es, a rapidly growing online sportsbook licensed by the Directorate General for the Regulation of Gambling (DGOJ) there. Now players in Spain who log in to their accounts at www.retabet.es have the ability to access an award-winning portfolio of Betsoft games.

Customers of the sportsbook will find classic Betsoft titles like the football-themed Hat Trick Hero, Chili Pop, Sugar Pop, and the mystic-oriented Book of Darkness.

Betsoft has focused on Spain as part of its current growth strategy that sees the legacy brand expanding its footprint into highly regulated markets in partnership with leading operators in order to maximize success.

RETAbet is a household name in Spanish sportsbetting with over two decades of operations in the market. The company maintains well over 2,000 POS in licensed entertainment venues and casinos in Spain. A strong expansion strategy is in the making with new locales across the peninsula. Regional licenses as well as the esteemed DGOJ certification ensures players can enjoy the 3D slots and other games in a safe and sane environment wherever they play.

Head of Account Management at Betsoft Gaming, Anastasia Bauer said: ‘We are delighted to be working with RETAbet.es. Its strong brand recognition with Spanish customers, as well as its significant online presence, is an excellent boost for our already-known games in Spain and gives us access to a new player demographic. We are very excited to be going forward with them.”

Alvaro Gonzalez, RETAbet Group Chief Marketing Officer said: ‘It is important to continuously innovate. We are always anticipating what our players want and need to ensure we deliver. Working with a global brand like Betsoft is very important as Betsoft slots are a guarantee for customer engagement and retention. We are expecting a very positive response from our players.”

Betsoft’s expansion across Europe recently has seen the developer broaden its exposure with new distribution deals in Belgium and an entrance into the Romanian market in partnership with the legendary 888.

Last summer, Betsoft partnered with Peppermill Casino as it expanded into the online sphere in Belgium from its land-based roots in the Netherlands.

Betsoft was founded in 2006 and now employs over 200 people in various global offices, labs, and studios. The company’s portfolio holds over 200 slots, table games, and video poker titles serving over half a million players all over the world through more than 500 online casinos.

Source: Betsoft Gaming goes live with RETAbet.es, BetsoftNews, November 22, 2022



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