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Aspire Global to Power’s UK Site Launch

Provider of B2B solutions for the global online gambling industry Aspire Global has penned a partnership deal with iGaming and online sports betting operator to power its upcoming expansion in the UK.

Established in 2017, provides an innovative online casino and digital sportsbook that handles more than 30 billion bets annually.

The brand has enjoyed international success over the past four years and is now gearing up preparations for the launch of its site in the United Kingdom.

Under the terms of its recent deal with, Aspire Global will provide the operator with its entire proprietary offering, including the platform and sportsbook solution that will power the launch of its UK-focused site as well as online casino games, aggregated content, and managed services.

This is the latest big announcement involving as it looks to cement its position in the highly competitive online gambling space. In March, the operator teamed up with UFC, the world’s premier MMA organization, to become its first-ever official betting partner for Latin America and Asia. World MMA champions Israel Adesanya and Francis Ngannou were tapped as brand ambassadors as a result of this earlier major partnership.

A Renowned Partner

Commenting on picking Aspire Global’s solutions to power their UK launch, CEO Mladen Vuckovic said that when they drew out plans for their UK expansion, they looked for a partner that would provide the entire iGaming offering needed and is “renowned for technology, expertise, and products.”

Mr. Vuckovic went on that Aspire and its offering met their high standards and will provide the future players with a unique experience across multiple verticals.

Aspire Global CEO Tsachi Maimon added that they are thrilled to form an alliance with a strong and fast-growing brand that provides an innovative experience. The executive elaborated further that this partnership is yet another proof of the strength and attractiveness of their complete iGaming suite and that they are looking forward to supporting their new partner in further strengthening their position as a “fast-growing, innovative iGaming company in the large UK market.”

Aspire Global’s deal with follows a similar partnership with Ireland’s Funfair Casino. The B2B service provider announced last week that it has teamed up with the Irish operator to provide it with access to its full range of iGaming platform solutions as well as with managed services.

Fanfair Casino is Ireland’s leading land-based casino operator with more than 25 properties across the nation. Aspire Global is now set to power its debut into the online gambling space with its AspireCore Platform (PAM) and the range of services that it incorporates.

Source: Aspire Global Signs Platform, Sports and Games Deal for the UK with, Aspire Global Newsroom, June 11, 2021

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